Brand Tone

Aspirational & Confident, Approachable & Friendly, Quality-Focused & Professional, Transformative & Empowering

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility/Value
• •Beauty & Transformation
• •Passion for Hair

Best Practices

• •Always Lead with Aspiration and Confidence: Frame product benefits around achieving dream hair, boosting self-esteem, and feeling empowered. Use confident and uplifting language.
• •Emphasize Quality and Luxury: Consistently use terms like "premium," "luxury," "high-quality," "finest hair" to reinforce the product's value proposition.
• •Maintain an Approachable and Engaging Voice on Social Media: Use friendly language, emojis where appropriate, ask questions, and respond actively to comments and DMs. Make customers feel like part of a supportive community.
• •Focus on Transformation and Results: Showcase the tangible impact of the products through compelling visuals (before/afters) and descriptions that highlight the transformative power of the extensions.
• •Stay True to the Founders' Passion: Subtly weave in the brand's origin story of passion for hair to build authenticity and connect with customers on a more personal level. Ensure copy reflects genuine care for the customer's hair journey.

Social Perception

Customers appear to appreciate the quality of the hair and the aesthetic results. The brand is perceived as a provider of luxury or high-end hair extensions. There's an image of being knowledgeable and passionate about hair. The brand successfully leverages social media, particularly Instagram, to build a community and showcase its products effectively. Broader public perception beyond their immediate customer base is harder to gauge due to the common brand name and lack of extensive third-party media coverage specific to miragehair.se.

Copy Examples

• •Image: Stunning before & after transformation using Mirage Hair extensions. Unlock the hair of your dreams. ✨ Witness the Mirage Hair difference – premium quality extensions for that show-stopping volume and length. Swipe to see the magic, and tell us, how would your dream hair make you feel? #MirageHair #LuxuryExtensions #HairTransformation #ConfidentYou #RealHair
• •Mirage Hair: Where Luxury Meets Your Reflection. Discover high-quality, real hair extensions designed to empower your beauty. Shop our collections and step into your most confident self.
• •Experience the seamless blend and luxurious feel of our Premium Tape-In Extensions. Crafted from the finest 100% real human hair, these extensions offer a natural look, incredible volume, and lasting quality. Easy to apply and gentle on your hair, they’re your secret to everyday glamour. Because you deserve hair that shines as bright as you do.
• •Background: Aesthetic shot of different hair extension types. Thinking about a hair transformation? 🤔 We're here to help! Ask us anything about Mirage Hair extensions – from choosing the perfect shade to application tips! Drop your questions below 👇 #MirageHairTips #HairExtensionsSweden #AskUsAnything
• •Ready for Your Hair Glow-Up? ✨ Discover Mirage Hair Quality - At Mirage Hair, we believe everyone deserves to feel fabulous. Founded by friends with a shared passion for perfect hair, we bring you luxurious extensions at prices you’ll love. Elevate your look today!