Brand Tone

Welcoming, Inspiring, Chic, Helpful

Brand Values

• •Style & Quality
• •Customer Empowerment & Self-Expression
• •Accessibility & Fun in Fashion
• •Service Excellence
• •Trustworthiness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Welcoming, Inspiring, Chic, Helpful), including words to use and words to avoid. Share this with anyone creating content.
• •Prioritize "You" Statements: Focus on the customer and their needs, aspirations, and how the brand/products can help them (e.g., "Empowering *you* to look and feel *your* best," "Helping *you* discover *your* unique style").
• •Maintain a Positive and Encouraging Voice: Use optimistic language. Instead of "Don't miss out," try "Be the first to explore." Emphasize solutions and benefits.
• •Be Authentic and Relatable: Share the "Our Story" passion consistently. If highlighting "New Zealand-based," occasionally weave in local context or relatable Kiwi lifestyle elements where appropriate (without overdoing it).
• •Ensure Consistency Across All Touchpoints: From website copy and product descriptions to email newsletters and any future social media or customer service interactions, the tone should feel consistently "Ella's Boutique." Regularly review content to ensure it aligns.

Social Perception

Customers perceive the brand as having quick and super friendly customer service and beautiful clothing.

Copy Examples

• •Ella's Boutique: Your Style, Your Story. Discover chic, contemporary fashion that lets your personality shine. New arrivals weekly!
• •Feel effortlessly confident in our [Product Name]. Designed with you in mind, this piece blends trend-setting style with all-day comfort, perfect for [Occasion/Use].
• •Welcome to the Ella's Boutique family! We're thrilled to have you. Get ready to discover a world of inspiring fashion, curated just for you. Need a little style advice? We're always here to help!
• •At Ella's Boutique NZ, we believe fashion is more than just clothes – it's a way to express your unique sparkle! We're passionate about bringing you chic, quality pieces that make you feel amazing. ✨ #EllasBoutiqueNZ #NZFashion #YourStyleStory
• •Treat Yourself! ✨ Refresh your wardrobe with stunning pieces from Ella's Boutique. Find your new favourite look and enjoy [Discount]% off selected styles. Because you deserve to feel fabulous!