Brand Tone

Sophisticated & Luxurious, Scientific & Innovative, Educational & Informative, Passionate & Inspired, Personalized & Approachable (within luxury context)

Brand Values

• •Innovation & Science
• •Efficacy & Results
• •Luxury & Sensorial Experience
• •Nature & Sustainability
• •Legacy & Expertise
• •Personalization
• •Art & Culture

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., sophisticated, innovative, passionate, expert), corresponding "do's and don'ts" for language, and examples of on-brand and off-brand phrasing. This serves as a guide for all content creators.
• •Prioritize "Science-Meets-Luxury" Language: Consistently blend terminology that speaks to scientific backing (e.g., "bio-hacked," "patented actives," "cellular rejuvenation") with words that evoke a premium, sensorial experience (e.g., "exquisite," "luminous," "transformative," "artistry").
• •Emphasize Heritage and Expertise Subtly: Weave in the brand's rich history and scientific foundation without being overly technical or boastful. Focus on how this legacy translates to tangible benefits for the customer.
• •Maintain an Educated yet Inspirational Tone: Share knowledge about skincare science and ingredients in a way that empowers and inspires customers, rather than merely instructing. Connect product benefits to broader concepts of beauty, well-being, and art.
• •Ensure Visual and Textual Harmony: The sophisticated and artistic visual identity seen on Instagram and the website should be consistently matched by equally polished, elegant, and intelligent copy across all platforms. The language should feel as curated as the imagery.

Social Perception

High-Quality & Effective, Luxurious & Premium, Scientifically Advanced, Trustworthy (emerging), Niche & Exclusive

Copy Examples

• •Headline: Unlock the Art of Ageless Skin. Discover DF18+. Body: Experience the convergence of 50 years of skincare artistry and groundbreaking Swiss science. Our 18+ active botanical blend doesn't just treat your skin; it transforms it. Reveal your inherent luminosity.
• •Social Media Post: The science of beauty is a journey, not a destination. At DF18+, we meticulously bio-hack nature's most potent actives to bring you formulas that deliver unparalleled efficacy and a truly luxurious experience. What are your skin's aspirations today? #DF18Cosmetics #LuxurySkincare #ScienceOfBeauty #Innovation
• •Product Description Snippet (for "The Original Serum"): More than a serum, it's a daily devotion. Infused with our patented 18+ complex, The Original Serum is a testament to a lifetime dedicated to scientific precision and the pursuit of timeless beauty. Witness visible rejuvenation, powered by nature, perfected by science.
• •Email Subject Line: A Personal Invitation to Radiance: Your DF18+ Discovery Awaits. Email Body Snippet: Dear [Customer Name], At DF18+, we believe that true luxury lies in personalization. Inspired by a rich heritage of cosmetic innovation, we invite you to explore formulas designed not just for skin, but for your unique story.
• •Brand Story Snippet: Born from a legacy of passion and a relentless pursuit of scientific excellence, DF18+ is more than skincare – it’s a deeply personal journey into the heart of beauty. We translate decades of expertise into every drop, offering you a transformative experience rooted in nature and elevated by innovation.