Brand Tone

Playful and Whimsical, Friendly and Approachable, Sensory and Indulgent, Enthusiastic and Passionate

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Cruelty-Free
• •Eco-Consciousness
• •Customer Delight & Pampering
• •Ethical Practices

Best Practices

• •Embrace Sensory Language: Use vivid adjectives to describe scents, textures, and colors. Focus on how the products make the customer *feel*.
• •Maintain a Positive and Upbeat Voice: Keep the language light, cheerful, and enthusiastic. Even when discussing product benefits, frame them in an exciting way.
• •Highlight "Handmade" and "Natural": Consistently weave these core values into product descriptions and brand storytelling. This reinforces trust and differentiates the brand.
• •Be Playful with Product Names and Descriptions: Don't be afraid to use creative, whimsical, and fun language that reflects the brand's personality and product designs.
• •Engage with Enthusiasm: In customer interactions and social media responses, mirror the friendly and approachable tone. Use emojis where appropriate to add personality.

Social Perception

Positive, Gift-Worthy, Associated with Self-Care and Relaxation, Trusted for Natural Compositions

Copy Examples

• •Headline: Dive into a World of Handmade Happiness! ✨ Treat your skin (and senses!) to our latest bath creations, bursting with natural goodness and pure essential oils. #BombSlovenija #HandmadeHeaven
• •Product Description Snippet (for a bath bomb): Ready for an explosion of joy? Our [Product Name] bath bomb fizzes with [Key Scent, e.g., cheeky cherry and sweet vanilla] and swirls of vibrant color, leaving your skin silky smooth and your mood sparkling. Handmade with love, never tested on animals!
• •Social Media Post: Weekend vibes loading! 🛁 Which Bomb Kozmetika treat are you indulging in tonight? Let us know your favorite way to unwind! 👇 #SelfCareSunday #NaturalCosmetics #Slovenia
• •Email Subject Line: Psst! Your Perfect Pamper Session Awaits... 😍
• •Instagram Caption: Handcrafted magic in every swirl! 💖 Our [Product Type, e.g., shower butters] are packed with natural butters and exhilarating essential oils to make your skin sing. What’s your go-to Bomb scent? #BombCosmetics #NaturalBeauty #MadeWithLove