Brand Tone

Warm & Inviting, Heritage-Proud & Trustworthy, Quality-Focused & Luxurious (yet accessible), Modern & Stylish (on visual platforms), Ethically Conscious

Brand Values

• •Quality & Craftsmanship: A commitment to producing high-quality, durable home textiles.
• •Heritage & Tradition: Valuing their long history and family-run legacy.
• •Comfort & Well-being: Aiming to enhance everyday living by providing comfortable and cozy products.
• •Customer Trust & Satisfaction: Building on their reputation as a trusted UK brand.
• •Ethical Responsibility: Committing to ethical sourcing and production practices.
• •Innovation & Modern Design: Combining traditional craftsmanship with contemporary styles and textile innovations.
• •Affordable Luxury: Offering premium products at accessible price points.

Best Practices

• •Always Weave in Heritage (Subtly or Directly): Remind the audience of the "Since 1846" legacy to build trust and differentiate from newer brands. This can be a tagline, a sentence in the 'About' section of a post, or a theme for a campaign.
• •Focus on Sensory Language & Emotional Benefits: Use words that evoke touch (soft, plush, smooth, cozy), sight (rich colours, elegant designs), and feeling (comfort, relaxation, luxury, warmth, sanctuary). Describe how the products make the customer *feel* rather than just listing features.
• •Maintain a Balance of Warmth and Professionalism: The tone should be approachable and friendly, but also reflect the quality and established nature of the brand. Avoid overly casual slang unless specifically targeting a younger demographic on platforms like TikTok, where it should still align with overall brand values.
• •Highlight Quality and Ethical Commitments: When discussing materials or production, emphasize the premium nature (e.g., "finest Pima cotton," "expertly crafted") and briefly mention ethical sourcing or practices where appropriate to reinforce brand values.
• •Ensure Visuals and Text are Cohesive: The copy should complement the imagery used. If visuals are luxurious and serene, the copy should echo that. If they are bright and modern, the copy can be slightly more energetic while still retaining the core brand warmth and quality message. Create and adhere to brand guidelines for consistency across all platforms.

Social Perception

Positive: Customers generally perceive Deyongs as a provider of high-quality, soft, and luxurious home textiles. The brand is seen as reliable due to its long history. Trusted Heritage Brand: The "Since 1846" tagline and family-run narrative resonate well, creating a sense of trust and authenticity. Good Value for Money: While positioned as premium, the "affordable luxury" aspect is recognized by many customers and retailers. Associated with Comfort and Home: The brand successfully links its products to feelings of coziness, relaxation, and creating a beautiful home environment.

Copy Examples

• •Headline (Website/Social Media): Wrap Yourself in Heritage. Since 1846, Deyongs has crafted comfort for every home. Discover our latest collection of luxurious towels and bedding.
• •Instagram Caption (New Product): Introducing the 'Soft Embrace' Throw ✨ Woven with generations of expertise and the softest ethically sourced cotton, it’s more than a throw – it’s an invitation to unwind in timeless style. #Deyongs1846 #HomeComfort #EthicalLuxury #NewArrival
• •Facebook Ad Copy: Refresh Your Sanctuary. For over 175 years, Deyongs has been the heart of British homes. Experience the difference quality makes with our premium Pima cotton towels – exceptionally soft, incredibly absorbent, and made to last. Shop now and feel the Deyongs legacy.
• •Email Marketing Subject Line: A Touch of Timeless Comfort Awaits You ✨ Body Snippet: Dear [Customer Name], At Deyongs, we believe true luxury lies in the details. Since 1846, our family has been dedicated to bringing you the finest home textiles, blending traditional craftsmanship with modern elegance. Explore our new bedding collection and create your perfect haven.
• •TikTok Video Concept Description: Video opens with a beautifully made bed featuring a new Deyongs duvet set. Text overlay: 'That feeling when quality meets comfort.' Quick cuts showing close-ups of the fabric, stitching, and someone cozily snuggling into the bed. Upbeat, stylish music. Voiceover/Text: 'Deyongs 1846: Luxury home textiles, designed for your everyday.'