Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Authentic & Genuine, Community-Oriented, Conscious & Responsible

Brand Values

• •Quality & Craftsmanship
• •Innovation & Passion
• •Sustainability
• •Community Engagement
• •Transparency
• •Holistic Approach to Business

Best Practices

• •Embrace Enthusiasm: Let your passion for craft beer shine through. Use vivid, sensory language to describe flavors and aromas.
• •Stay Authentic: Be genuine and transparent in your communications. Avoid overly corporate jargon. Share your story and the 'why' behind your brews and initiatives.
• •Be Approachable and Inclusive: Write in a friendly, conversational manner. Make everyone feel welcome, from seasoned craft beer aficionados to curious newcomers.
• •Highlight Your Values: Weave your commitment to quality, sustainability, and community into your messaging naturally. Show, don't just tell.
• •Maintain Visual and Verbal Consistency: Ensure your copy complements your distinct visual branding (like your can art). Use consistent terminology for your beer styles and brewery initiatives across all platforms.

Social Perception

Highly Regarded for Beer Quality, Innovative and Leading, Vibrant and Welcoming, Ethical and Environmentally Conscious, Distinctive Branding

Copy Examples

• •FRESH DROP! 캔 Get ready to dive into 'Cosmic Tide,' our latest Hazy IPA. Bursting with notes of ripe mango, passionfruit, and a hint of citrusy zest. It’s like a tropical holiday in a can. Available now on our webshop and pouring fresh in the Tappy! #DEYABrewing #HazyIPA #CraftBeer #NewRelease # Cheltenham
• •BEER FOR TOMORROW. At DEYA, we're passionate about brewing incredible beer AND protecting our planet. From powering our brewery with renewables to our zero-to-landfill promise, every sip supports a greener future. Learn more about our sustainability journey. [Link to Sustainability Page]
• •SOUNDS & SUDS! 🎶 Join us this Saturday at the DEYA Taproom for live tunes from @[BandName] and the freshest DEYA brews on tap. Good vibes, great beer, and even better company. Music starts at 8 PM. Who's in? #DEYATaproom #LiveMusic #CheltenhamEvents #CraftBeerCommunity
• •OUR ICON. YOUR GO-TO. Steady Rolling Man is where it all began – a beautifully soft, juicy, and incredibly hoppy pale ale. Think lush tropical fruit aromas and a refreshingly crisp finish. Unfiltered, unpasteurized, and undeniably DEYA. Grab a 4-pack and experience the hype. (Vegan Friendly!)
• •Huge thanks to everyone who came down to our @[CharityPartner] fundraiser event last weekend! Your support for our community (and your love for fresh DEYA!) means the world. Together, we're making a difference, one pint at a time. Cheers! #DEYACares #CommunityLove #CraftForGood