Brand Tone

Helpful and Supportive, Friendly and Approachable, Professional and Knowledgeable, Value-Oriented, Trustworthy and Reliable (post-resolution)

Brand Values

• •Customer Focus/Satisfaction
• •Accessibility/Inclusivity
• •Problem Solving/Support
• •Value for Money
• •Product Quality/Reliability (within its market)

Best Practices

• •Prioritize Helpfulness: Frame copy around solving customer problems or meeting their needs. Use phrases like "We can help you with," "If you're looking for," "To get the most out of." This aligns with their stated mission and positive reviews.
• •Maintain a Friendly, Approachable Voice: Use welcoming and conversational language. Avoid overly technical jargon where possible, or explain it simply. Words like "friendly," "easy," "let's find" can be effective.
• •Emphasize Value and Solutions: Clearly communicate the benefits, not just features. Highlight how DeXTech offers good value for money, whether through competitive pricing, refurbished options, or reliable products that meet specific budget needs.
• •Be Transparent and Trust-Building: If selling pre-owned or refurbished items, be clear about product conditions (as seen on their product pages). Reassure customers with information about testing, warranties, and the support available if issues arise.
• •Showcase Expertise with Humility: While demonstrating knowledge about technology, ensure the tone remains accessible and supportive, not condescending. The goal is to empower the customer, not intimidate them with technical superiority.

Social Perception

Positive Customer Service Experience, Good Value Retailer, Reliable for Purchases and Repairs, Knowledgeable in Tech, New Zealand Local Business

Copy Examples

• •Headline: Your Tech Goals, Our Priority. Body: At DeXTech, we're not just about selling electronics; we're about finding the perfect tech fit for your needs and budget. From the latest smartphones to reliable Macbooks, our friendly experts are here to help you connect.
• •Headline: Tech Solutions You Can Trust, Prices You'll Love. Body: Looking for quality tech without breaking the bank? DeXTech offers a wide range of new and premium pre-owned devices, all rigorously tested and backed by our dedicated New Zealand support.
• •Headline: Got a Tech Question? We're Here to Help! Body: Navigating the world of technology can be tricky. That's why our knowledgeable DeXTech team is always ready to assist, whether you're choosing a new device or need support with your current one.
• •Headline: Great Tech, Great Value, Great Service. That's the DeXTech Promise. Body: We believe everyone deserves access to the technology they need. Visit us in-store or online for fantastic deals and the friendly, supportive service that keeps our customers coming back.
• •Headline: Power Up Your Life with DeXTech. Body: From business solutions to personal gadgets, DeXTech provides a comprehensive range of technology to keep you ahead. Experience our fast delivery and dedicated customer care today.