Brand Tone

Professional y Técnico, Confiable y Autoritario, Innovador y Orientado a Soluciones, Práctico y Directo, Responsable con el Medio Ambiente

Brand Values

• •Precisión y Confiabilidad
• •Innovación
• •Eficiencia y Rentabilidad
• •Calidad
• •Soporte al Cliente
• •Seguridad y Cuidado Ambiental

Best Practices

• •Maintain a Professional and Authoritative Tone: Always use clear, precise language. Avoid overly casual or slang terms. Position Dexsil as the expert.
• •Highlight Key Values Consistently: Emphasize accuracy, reliability, speed, cost-effectiveness, and environmental responsibility in all communications.
• •Focus on Solutions and Benefits: Clearly articulate how Dexsil products solve specific problems for the target audience (e.g., "save time," "ensure compliance," "protect assets," "reduce costs").
• •Use Specific, Credible Language: Refer to product names, specific contaminants they detect, and, where appropriate, mention compliance with standards or methods (e.g., EPA methods).
• •Keep it Clear and Action-Oriented: Ensure that calls to action are straightforward (e.g., "Learn More," "Request a Quote," "View Product Demo"). Make technical information accessible and easy to understand, even for complex applications.

Social Perception

Dexsil Corporation is generally perceived as a reputable and established company within the environmental testing and industrial maintenance sectors. Customers (primarily businesses, environmental consultants, and technicians) see their products as practical tools for on-site analysis, offering speed and convenience. The brand is associated with compliance and regulatory testing, particularly for hazardous materials like PCBs and lead. They are viewed as experts in their niche, providing specialized solutions for specific analytical challenges. There is a strong B2B perception, with less direct engagement with the general public consumer, except perhaps for products like lead test kits which might be used by a broader audience concerned with safety.

Copy Examples

• •Headline: Fast, Accurate On-Site PCB Testing. Trust Dexsil. Body: Don't wait for lab results. Dexsil's Clor-N-Oil kits deliver reliable PCB screening in minutes. Protect your equipment, ensure compliance, and save costs. Learn more at dexsil.com.
• •Headline: Is Your Soil Contaminated? Know in Minutes with PetroFLAG. Body: Dexsil’s PetroFLAG system offers rapid, on-site quantification of total petroleum hydrocarbons in soil. Make informed remediation decisions faster. Accurate. Portable. Cost-effective.
• •Headline: Ensure Workplace Safety: Instantly Detect Lead with Dexsil. Body: Our easy-to-use lead test kits provide immediate, accurate results for paint and surfaces. Safeguard your environment and comply with safety standards. Simple, reliable, and ready when you are.
• •Headline: The Power of the Lab, in Your Hand. Dexsil Field Test Kits. Body: For over 45 years, Dexsil Corporation has innovated on-site chemical analysis. Our kits are engineered for accuracy, speed, and ease of use, helping you manage environmental risks effectively.
• •Headline: Stop Costly Surprises: Test Used Oil On-Site with Clor-D-Tect. Body: Instantly screen for chlorine in used oil before it becomes a liability. Dexsil's Clor-D-Tect 1000 ensures EPA compliance and prevents hazardous waste mixing. Quick, simple, and EPA-method compliant.