Tono de Marca

Sophisticated, Passionate, and Traditional

Valores de Marca

• •Craftsmanship & Quality
• •Heritage & Legacy
• •Sustainability & Respect for Nature
• •Exclusivity & Luxury

Mejores Prácticas

• •Use Evocative, Sensory Language: Instead of just saying 'high-quality,' use descriptive words that appeal to taste, smell, and sight. Phrases like 'luminescent yellow-gold,' 'aromas of cinnamon and exotic fruit,' and 'light as silk on the tongue' create a luxurious and tangible experience for the reader.
• •Weave the Founder's Story: Consistently reference the brand's origin story—Martin A. Konorza's quest to create the perfect champagne. This adds authenticity and a human element that differentiates De Watère from larger, more corporate brands.
• •Emphasize 'How' Over 'What': Focus on the meticulous, traditional, and sustainable *process* of making the champagne. Details about hand-picking, horse-plowing, and manual disgorgement are powerful differentiators that justify the premium positioning.
• •Maintain an Exclusive and Confident Tone: The copy should reflect the brand's premium status. Use language that is confident, authoritative, and speaks to an audience that values quality and rarity. Avoid overly casual slang or generic marketing phrases.
• •Connect the Product to the Occasion: Frame the champagne not just as a drink, but as an essential part of a celebration or a special moment. Use phrases like 'for moments that deserve to be remembered' and 'guardian of special moments' to create a strong emotional connection with the consumer's life.

Percepción Social

De Watère is perceived as a high-end, boutique champagne brand synonymous with quality and luxury. It appeals to connoisseurs, is an aspirational brand, and leverages its award-winning credibility.

Ejemplos de Copy

• •Tradition in Every Bottle. A Legacy in Every Glass. De Watère is more than champagne. It is a tribute to a thousand-year heritage and a commitment to pre-industrial craftsmanship. Experience the authentic soul of champagne, handcrafted for moments that matter.
• •The art of Saignée. Our Rosé is a testament to patience and precision, where 100% Pinot Noir grapes impart a rich color and alluring aromas of raspberry and blackberry. A bold expression for the true connoisseur. #DeWatere #Champagne #LuxuryChampagne #Handcrafted #RoseDeSaignee
• •Discover the champagne that has won over critics and connoisseurs alike. Our multi-award-winning Brut Blanc is aged six times longer than the standard, developing a complexity and elegance that defines De Watère. Taste the difference that true craftsmanship makes. Order your bottle today for complimentary delivery.
• •Your Moment, Elevated. Not all special occasions are planned. For life's spontaneous celebrations, our TEN21 Petite offers the full De Watère experience in a single, perfect glass. The ideal entry into a world of uncompromising quality and taste. #ElevateYourLife #DeWaterePetite
• •Why We Still Use Horses in Our Vineyards. In an age of industrial efficiency, we choose tradition. Our commitment to sustainability goes deep into the soil of our Premier Cru vineyards. By using horses instead of tractors, we avoid soil compression and emissions, protecting the delicate ecosystem that gives our grapes their purity. For us, sustainability isn't a trend; it's the foundation of quality. #Sustainability #Craftsmanship #DeWatere #ESG