Brand Tone

Friendly, Welcoming, Informative, Expert, Community-Oriented, Traditional and Reliable

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Community Engagement
• •Expertise and Passion for Gardening
• •Family-Run Ethos

Best Practices

• •Always Be Approachable: Use warm, inviting language. Phrases like "Pop in," "We'd love to see you," or "Our friendly team" reinforce a welcoming atmosphere.
• •Share Your Knowledge Generously: Offer helpful tips, advice, and insights. Position content to genuinely help the customer, showcasing expertise without being condescending.
• •Highlight Community and Connection: Refer to "your local garden centre," mention local events, or share customer stories (with permission) to build a sense of belonging. Emphasise the "family-run" aspect where appropriate.
• •Keep it Positive and Enthusiastic: Let your passion for gardening and serving customers shine through. Use positive adjectives and an upbeat tone, especially when showcasing products or cafe offerings.
• •Maintain Authenticity: Ensure the voice in your copy matches the in-store experience. If you promise friendly expertise, ensure customers receive it. Avoid overly corporate or impersonal language.

Social Perception

Positive Overall: DeWaldens is generally perceived very positively by its customers. Customers appreciate the assistance and advice received from the staff. It's seen as a destination for a day out, combining shopping with a cafe experience.

Copy Examples

• •Pop in and say hello! 👋 Our latest collection of vibrant spring blooms has arrived, ready to bring your garden to life. Our friendly experts are always on hand to help you pick the perfect plants!
• •Your perfect pit stop! ☕🍰 After a wander through our gardens, relax and refuel in The Potting Shed with our delicious homemade cakes and freshly brewed coffee. What's your favourite treat?
• •Just landed! ✨ Discover the stunning new range of [Brand Name] garden furniture, perfect for those long summer evenings. Our team can help you create your dream outdoor oasis. Pop by and take a peek!
• •Let's get growing, together! Join our free [Workshop Topic] workshop this Saturday. Learn top tips from our gardening gurus and meet fellow plant lovers. Book your spot online – link in bio!
• •More than just a garden centre, we're your local hub for all things green and beautiful! From expert advice to a warm welcome in our cafe, we're here to help your home and garden flourish. #DeWaldensFamily