Brand Tone

professional, trustworthy, community-oriented, informative, and customer-focused

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Family and Community
• •Value and Fair Pricing
• •Modern and Timeless Design

Best Practices

• •Lead with Legacy and Trust: Always weave the family-owned, multi-generational story into the copy. Phrases like "A family tradition since 1981," "Four decades of quality," or "Our family helping yours" reinforce this core brand pillar.
• •Highlight "Canadian-Made" and "Quality": These are significant differentiators. Consistently mention the origin of the products and the high-quality materials and craftsmanship to justify the value and appeal to discerning customers.
• •Maintain a Professional and Helpful Tone: The copy should be informative and customer-centric, not overly salesy. Frame blog posts, social media captions, and product descriptions as helpful advice from a trusted expert.
• •Emphasize Community Connection: Regularly mention the connection to Chatham-Kent. This builds local loyalty and reinforces the image of a business that is invested in its community.
• •Focus on Solutions and Lifestyles: Instead of just listing product features, write copy that speaks to the customer's needs and aspirations. Use language that helps them envision the furniture in their own home, creating a more comfortable, stylish, or functional living space.

Social Perception

Reputable, established, recognized, and highly respected local business, known for its longevity, community involvement, and commitment to quality craftsmanship and customer service.

Copy Examples

• •For over 40 years, our family has been helping Chatham-Kent families find the perfect pieces to build their lives around. Discover our collection of quality, Canadian-made furniture and feel the Devos difference.
• •Your home is a reflection of you. That's why we offer a curated selection of contemporary furniture that blends clean lines and lasting quality. From cozy sofas to elegant dining sets, find pieces you'll love for years to come.
• •Since 1981, Devos Furniture has been more than just a store; it's a part of the community. We're committed to exceptional service and providing quality furnishings that turn a house into a home. Thank you for letting us be a part of your story.
• •We believe in furniture that's built to last. That D 's why we D ’re proud to feature a wide range of Canadian-made collections. Experience superior quality and support local craftsmanship with every piece.
• •Looking to refresh a room or furnish your entire home? Our in-home design consultations can help bring your vision to life. Let our team help you select the perfect furniture to fit your space and style.