Brand Tone

Empowering, Playful, Personal, Approachable & Bold

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Celebration of Self
• •Quality & Attention to Detail

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that outlines your core tone characteristics (e.g., Empowering, Playful, Personal, Confident, Inclusive), provides 'do' and 'don't' examples for word choices, and lists keywords/phrases aligned with the brand (e.g., 'confidence,' 'celebrate,' 'your style,' 'boldly,' 'playful').
• •Focus on 'You' Language: Directly address the customer ('you,' 'your') to maintain a personal and empowering connection, reinforcing that the products are about *her* self-expression and confidence.
• •Embrace Playful & Evocative Adjectives: Use words that are sensual, confident, and a little cheeky (e.g., 'spicy,' 'irresistible,' 'bold,' 'daring,' 'captivating') while ensuring they align with the empowering message and don't feel exclusionary.
• •Storytelling through Personalization: Emphasize the 'custom' and 'personalized' aspects in copy. Encourage customers to imagine what *their* piece will say or represent, making the copy an invitation to co-create their confidence.
• •Consistent Call to Action (CTA) Language: Ensure CTAs reflect the brand's empowering and personal tone. Instead of just 'Shop Now,' consider phrases like 'Claim Your Confidence,' 'Design Your Desire,' or 'Express Yourself.'

Social Perception

The brand aims to be perceived as a brand that champions female empowerment, self-love, and confident self-expression. The focus on custom and personalized items likely aims for a perception of uniqueness and catering to individual desires.

Copy Examples

• •Headline: Your Name. Your Rules. Your Lingerie. Body: Unleash your inner icon with DEVOIR. Our custom G-strings aren't just worn, they're declared. Crafted with love, designed by you, for you. What will yours say? #DevoirByDV #OwnYourSexy
• •Headline: Confidence looks good on you. Especially in DEVOIR. Body: Feel that? It's the power of lingerie made just for you. From playful whispers to bold statements, let your DEVOIR piece do the talking. Celebrate every inch. #WearYourConfidence #DevoirLingerie
• •Headline: More Than Lace. It's a Love Note To Yourself. Body: At DEVOIR, we believe in the art of self-love. Our personalized intimate apparel is your secret weapon, your daily reminder that you are everything. Spoil yourself. You deserve it. #LoveLaceSurprise #DevoirCustom
• •Headline: Dare to DEVOIR. Body: Why fit in when you were born to stand out? Design a DEVOIR G-string that's as unique as your desires. It's time to play by your own rules. 😉 #DevoirDare #PersonalizedPerfection
• •Headline: Hello, Gorgeous. Ready to make a statement? Body: DEVOIR is where sensuality meets your signature style. Personalized, playful, and powerfully you. Let's create something unforgettable together. #MyDevoirStory #BoldAndBeautiful