Brand Tone

Professional & Expert, Modern & Stylish, Quality-Oriented, Accessible & Service-Focused, Direct & Informative

Brand Values

• •Quality: "Ofrecer los mejores productos profesionales" (Offer the best professional products).
• •Value/Accessibility: "Precios bajos" (Low prices) to make quality tools widely available.
• •Excellence & Professionalism: Catering to barbers and stylists with tools that enable "un servicio de primera clase" (a first-class service).
• •Innovation & Comprehensiveness: "La búsqueda de nuevas firmas y conceptos" (The search for new brands and concepts) and providing a wide range of necessary equipment.
• •Customer Focus: The Lama Barber e-commerce site explicitly states its goal is to provide customers with the necessary tools for first-class service.

Best Practices

• •Know Your Audience: Always write with the professional barber and stylist in mind. Use industry-relevant language but keep it clear, concise, and benefit-driven. Avoid overly casual slang unless it genuinely fits a specific campaign.
• •Highlight Quality and Professionalism: Consistently use terms that reinforce the high-caliber nature of the products and their suitability for professional use (e.g., "professional-grade," "precision," "premium quality," "built for barbers").
• •Maintain a Modern & Clean Aesthetic in Visuals and Text: Ensure that the copy style matches the sleek, modern visual branding. Use clear fonts, well-structured text, and high-quality imagery in all communications.
• •Be Informative and Solution-Oriented: Focus on how the products solve problems or enhance the work of barbers and stylists. Provide key specifications and benefits clearly.
• •Consistent Voice Across Platforms: Whether it's a product description on the website, an Instagram caption, or a Facebook post, the core tone (professional, quality-focused, accessible, modern) should remain consistent, adapting slightly in formality or length as appropriate for the platform. Ensure any customer service interactions also reflect this professional and helpful tone.

Social Perception

Specialized supplier, credibility and modernity, key resource for professionals

Copy Examples

• •Instagram Post (New Product): "Elevate your craft. Introducing the [Product Name] – precision engineering for the perfect cut, every time. Shop link in bio. #LamaBarber #BarberTools #ProfessionalGrade #HairStylist"
• •Facebook Ad (Promotion): "Gear up for greatness! Get 15% off all [Brand Name] clippers this week only at Lama Barber. Equip your station with the best, for less. Your clients will thank you. Shop Now: [Link] #BarberSupplies #LamaBarberPromo #QualityTools"
• •Website Product Description Snippet (for a premium clipper): "Experience unparalleled performance with the [Clipper Name]. Featuring a high-torque motor, long-lasting battery, and blades crafted for sharpness and durability. Lama Barber brings you the tools the pros trust."
• •Email Newsletter Subject Line: "Lama Barber Exclusive: New Arrivals + Pro Tips for Your Toolkit"
• •Blog Post Title Idea: "5 Essential Tools Every Professional Barber Needs in 2025 – Curated by Lama Barber"