Brand Tone

Elegant, Curated, Passionate, Sophisticated, Helpful

Brand Values

• •Quality & Craftsmanship
• •Curation & Exclusivity
• •Support for Indian Designers
• •Customer Satisfaction
• •Tradition & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Curated, Passionate, Sophisticated, Helpful) with specific examples of 'do's and don'ts' for vocabulary, sentence structure, and style. This ensures everyone writing for the brand is aligned.
• •Emphasize Storytelling: Focus on the stories behind the designers, the craftsmanship of the garments, and the cultural significance of the styles. This naturally lends itself to an appreciative and passionate tone.
• •Use Elevated Language (Appropriately): Employ a sophisticated vocabulary that reflects the luxury nature of the products, but avoid overly complex or alienating jargon. The language should feel aspirational yet accessible to the target audience.
• •Highlight Curation and Exclusivity: Consistently mention the careful selection process, the renowned designers, and the unique nature of the collections to reinforce the 'curated' aspect of the brand.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and social media. Elegant imagery should be paired with equally elegant and descriptive text. Captions should enhance the visuals, not detract from them.

Social Perception

Respected Fashion Destination, Provider of Variety & Choice, Associated with Luxury and High-End Fashion, Reliable & Established, Customer-Focused

Copy Examples

• •Instagram Post (New Bridal Collection): Timeless vows, exquisite threads. Discover the new bridal couture edit at Deval Store, where heritage craftsmanship meets contemporary romance. Each piece, a masterpiece waiting to tell your story. #DevalBridal #IndianCouture #LuxuryWedding
• •Facebook Ad (Festive Wear): Illuminate your celebrations. Deval Store presents a curated collection of festive wear from India's most visionary designers. Embrace the artistry, embody the elegance. Visit us in Ahmedabad or explore online. [Link] #DevalFestive #IndianDesigners #CelebrateInStyle
• •Website Banner (General): Deval Store: A Symphony of Indian Design. Experience meticulously selected couture, prêt, and bridal wear that celebrates the pinnacle of Indian fashion artistry. Your journey into sartorial excellence begins here.
• •Email Newsletter (Spotlight on Young Talent): Discover the Future of Fashion. At Deval, we cherish the icons and champion the innovators. This week, explore breathtaking collections from emerging Indian designers, handpicked for their unique vision and exceptional craft. [Shop Now] #DevalEmergingTalent #IndianFashionFuture
• •Instagram Story (Behind the Scenes/Curation): More than just a store, Deval is a celebration of passion. Our founder, Deval Patel, meticulously curates each piece, ensuring every garment reflects the soul of Indian design. Swipe up to explore our latest inspirations. #DevalStory #CuratedLuxury #PassionForFashion