Tono de Marca

Passionate, authentic, community-driven, relatable, aspirational, hype-focused, and direct.

Valores de Marca

• •Passion
• •Community
• •Authenticity
• •Entrepreneurship
• •Accessibility

Mejores Prácticas

• •Maintain the Founder's Voice: Continue to leverage Patrik's personal story. Whether it's in "About Us" sections, emails, or social media, the narrative of a young entrepreneur's passion is a powerful and authenticating asset. Let that genuine enthusiasm shine through.
• •Speak the Community's Language: Use the slang, hashtags, and cultural references that resonate with the Romanian sneakerhead community. Continue asking direct questions on TikTok and Instagram to foster conversation, not just broadcast products.
• •Balance "Hype" with "Welcome": While the products are exclusive, the tone should remain inclusive and welcoming. Avoid jargon that might alienate newcomers. Frame the brand as the gateway to sneaker culture, not as a gatekeeper.
• •Prioritize Transparency, Especially on Authenticity: Proactively and consistently address product authenticity. Create content showing how to spot fakes, explain the verification process, and use "authenticity guaranteed" as a key message in product descriptions and checkout pages. This builds immense trust.
• •Create a Simple Copy Style Guide: Document key elements of the brand voice. For example: "Always use 'community' or 'family' instead of 'customers'. Start TikToks with a direct question. End promotional emails with a personal sign-off from the founder." This ensures consistency even as the team grows.

Percepción Social

Perceived as a trustworthy, local, youth-oriented source for authentic sneakers, deeply connected to its streetwear and sneaker culture community through direct founder involvement and engaging social media.

Ejemplos de Copy

• •The icon is back. The Air Jordan 4 'Military Blue' is more than a sneaker, it's a piece of history. Ready to make it part of your story? Live now on the site. Don't sleep on this drop. #DeusSneakers #Jordan4 #MilitaryBlue #SneakerheadRomania #Grail
• •Tough choice, right? The 350 V2 or the classic Dunk Low. Let us know in the comments which one you're picking for your rotation. We read every comment! #DeusSneakers #SneakerCulture #Yeezy #NikeDunk #FYPRomania
• •Born from Passion. Worn by You. From a 16-year-old's dream to Romania's home for authentic streetwear. Welcome to the family.
• •🔥 Inside This Week: The Grails You've Been Waiting For... Your weekly drop of authenticated heat is here. Plus, a look behind the scenes at Deus HQ.
• •Ultimate classic: AF1 or AJ1? (Poll question for Instagram Story)