Tono de Marca

Motivational, results-oriented, and community-focused; energetic, encouraging, and authentic, like a supportive coach pushing you to achieve your best.

Valores de Marca

• •Effectiveness and Results
• •Quality and Scientific Backing
• •Resilience and Authenticity
• •Community and Support
• •Transformation

Mejores Prácticas

• •Lead with Motivation, Follow with Science: Always start with an inspirational and motivational message that connects with the user's goals and struggles. Then, back it up with a brief mention of the quality ingredients or scientific formulation to build trust and credibility.
• •Embrace the Founder's Voice: Continue to leverage Octavio Urias's personal story and expertise. His authentic journey of struggle and success is a powerful asset that makes the brand relatable and trustworthy.
• •Showcase "Real People, Real Results": Consistently feature user-generated content, testimonials, and transformation stories. This reinforces the brand's core value of effectiveness and builds a strong sense of community.
• •Use Action-Oriented Language: Employ strong verbs and direct, encouraging commands like "Unlock," "Fuel," "Dominate," and "Transform." This creates a sense of empowerment and urgency.
• •Maintain a Supportive and Inclusive Tone: Position the brand as a supportive partner. Whether in social media comments or email newsletters, the communication should always be encouraging, and understanding of the challenges of a fitness journey, making everyone feel like part of the Deurca family.

Percepción Social

Overwhelmingly positive, seen as a trustworthy and effective partner for fitness transformation, enhanced by the credibility and authentic journey of founder Octavio Urias.

Ejemplos de Copy

• •From "I'll start tomorrow" to "I'm just getting started." This isn't just about weight loss. This is about gaining a new perspective. Our Ultimate Transformation Stack is engineered not just to change your body, but to fuel your determination. Ready to see what you're really made of? Tap the link in our bio to begin. #DeurcaNutrition #Transformation #RealResults #FuelYourDreams
• •I lost it all before I found the formula for success. I’ve faced failure. I’ve been at rock bottom. But I learned that the right fuel makes all the difference. I created Deurca Sports Nutrition with the lessons from my darkest days to power your brightest ones. These are more than supplements; they're your second wind. #Deurca #Resilience #NeverGiveUp #SportsNutrition
• •Stop Hoping. Start Doing. Premium, scientifically-backed supplements for real, measurable results. Fuel your transformation with Deurca.
• •Tired of not seeing the results you work for?
• •Fired Up: Remember that fire you felt when you first started your fitness journey? "Fired Up" is here to reignite it. Our scientifically formulated pre-workout is designed for maximum energy and focus, without the crash. Every scoop is a promise to yourself that today's workout will be better than the last. Let's get to work.