Brand Tone

Enthusiastic & Modern, Flavor-Focused & Sensorial, Confident & Direct, Slightly Edgy/Youthful

Brand Values

• •Innovation
• •Quality & Performance
• •Customer Satisfaction
• •Variety & Choice
• •Lifestyle Integration

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of the tone (e.g., "Enthusiastic, Modern, Confident, Flavor-Focused"). Include "do's and don'ts" for word choices, sentence structure, and overall feel. For DEUNOW, "Do" use vibrant adjectives; "Don't" use overly technical or bland language.
• •Prioritize Sensory Language: Since "bold flavours" and "smooth vapor" are central, use descriptive words that appeal to taste, smell, and the sensation of vaping (e.g., "crisp," "juicy," "velvety," "refreshing," "intense").
• •Stay Current with Vernacular (Authentically): Words like "chill," "next-gen," and an overall energetic vibe resonate with a modern audience. However, ensure this feels authentic to the brand and not forced.
• •Focus on the User Experience & Lifestyle: Frame product benefits around how they enhance the user's day or lifestyle (e.g., "keeps up with your lifestyle," "effortless flavour and satisfaction").
• •Ensure Consistency Across All Touchpoints: The tone used on the website homepage should match product descriptions, any (future) social media, customer service interactions, and email marketing. Regularly audit content to ensure alignment. This is especially important if different people are creating content.

Social Perception

Largely Unknown/Low Visibility, Potential Skepticism, Niche Appeal

Copy Examples

• •DEUNOW: Unleash Next-Gen Flavor. Your All-Day Vape Adventure Starts Now.
• •Dive into DEUNOW's 'Tropical Burst' – A tidal wave of juicy mango, zesty pineapple, and a hint of icy mint. 25,000 puffs of pure paradise. Get ready to chill.
• •Tired of the same old vape? DEUNOW is here to shake things up! 🔥 Discover our line of ultra-smooth, mega-flavor disposables. Which bold DEUNOW flavor are you chilling with today? #DEUNOWvapes #FlavorRevolution #IceCoolHits #NextGenVape
• •❄️ Chill Out & Power Up! Your Favorite DEUNOW Flavors + Exclusive Deals Inside!
• •At DEUNOW, we're not just about vaping; we're about elevating your experience. We craft cutting-edge vapes packed with bold, unforgettable flavors and ice-cool innovation. For those who demand more from every puff – DEUNOW delivers.