Brand Tone

Soulful, Empowering, and Introspective

Brand Values

• •Authenticity
• •Representation
• •Wellness and Healing
• •Community and Sisterhood
• •Artistic Integrity

Best Practices

• •Lead with emotion, follow with details: Begin copy by evoking the core feeling of the piece, then provide tangible details like materials and dimensions.
• •Use poetic and natural metaphors: Consistently use language related to nature, light, spirituality, and healing to reinforce the soulful tone.
• •Speak to an individual's journey: Address the audience directly and frame the art as a companion or tool for their personal growth and self-reflection.
• •Integrate core values into all messaging: Weave values like "sisterhood," "healing," and "representation" into product descriptions, social media posts, and all brand communications to reinforce your mission.
• •Maintain a cohesive voice across all touchpoints: Ensure the introspective and empowering tone is consistent, from the website's "About" page to the confirmation email after a purchase, creating a seamless brand experience.

Social Perception

The public perceives Deun Gallery as more than a commercial entity; it is viewed as a source of inspiration and a movement. Followers and customers see the brand as a platform for inspiration, validation, and empowerment for Black women. It is recognized as a space that fosters a sense of community and provides positive, powerful depictions of Black womanhood. The art sold is perceived as high-quality and meaningful, making it a valuable addition to a personal space.

Copy Examples

• •Introducing 'Solar Flair.' A tribute to the radiant energy within. This piece is a celebration of the light you carry, a visual reminder of your power to illuminate any space. May it hang on your wall and reflect your own brilliance back at you. Limited edition prints are now available. Link in bio to bring this warmth home.
• •Subject: A quiet moment for you... In the midst of it all, we invite you to pause. Our latest collection, 'Sanctuary,' was created to be a visual deep breath—a corner of peace in your home that calls you back to yourself. Explore art that holds space for your stillness.
• •Your home should be a gallery of your soul. Deun Gallery offers more than art; we offer visual affirmations. Our museum-quality prints celebrate the grace and divinity of Black womanhood. Curate a space that honors your story. Discover the collection.
• •Title: 'Kindred.' This print captures the sacred bond of sisterhood—the unspoken understanding and unwavering support that empowers us. Printed on archival matte paper, its rich texture brings the warmth of this connection to life. A meaningful tribute to the chosen family in your life.
• •Art for the journey inward. Deun Gallery is a curated selection of fine art photography exploring themes of healing, identity, and the divine feminine. Find the piece that speaks to you.