Brand Tone

Expert, Professional, Friendly, Supportive, Heritage-Driven & Trustworthy

Brand Values

• •Quality
• •Customer Service & Support
• •Expertise & Knowledge Sharing
• •Professionalism
• •Honesty & Caring
• •Partnership & Community

Best Practices

• •Prioritize "Expert & Helpful" Language: Always aim to educate and assist. Use clear, confident language that demonstrates deep product knowledge and understanding of professional window cleaning challenges. Avoid overly casual slang but maintain an approachable and helpful demeanor.
• •Emphasize Quality and Professionalism: Consistently highlight the professional-grade nature of the products and the company's commitment to high standards. Use terms like "industry-leading," "durable," "efficient," and "tested."
• •Incorporate the Heritage & Trust Factor: Subtly weave in the company's long history and family-owned roots to build trust and reinforce reliability, without sounding outdated. Phrases like "Decades of experience" or "A name trusted since 1938" can be effective.
• •Showcase Customer-Centricity: Frame benefits around the customer's success and ease of work. Use phrases that indicate partnership and support, like "We're here to help," "Your success is our priority," or "Solutions for your business."
• •Maintain a Consistent Voice Across Platforms: While the style might adapt slightly for different channels (e.g., a more visual focus on Instagram), the core tone (Expert, Professional, Friendly, Supportive) should remain consistent. Ensure that anyone creating content understands and can replicate this voice. Regular internal reviews of marketing materials can help.

Social Perception

Reliable & Reputable, Expert Resource, Customer-Focused, Comprehensive Supplier, Slightly Old-School (in a good way)

Copy Examples

• •Headline: Stop Searching, Start Shining. Body: For over 80 years, Detroit Sponge has equipped window cleaning professionals with the industry's best tools and unmatched expertise. From innovative pure water systems to the most durable squeegees, find everything you need to elevate your craft and impress your clients. Got a tough job? Our experts are here to help.
• •Headline: Your Partner in Professional Window Cleaning. Body: At Detroit Sponge, we're more than just a supplier – we're your trusted partner. We understand the demands of the job, which is why we offer only quality-tested equipment and personalized advice to help your business thrive. Let's achieve that streak-free success, together.
• •Headline: The Pros Know: Quality Tools, Expert Advice. Body: Ask any seasoned window cleaner – the right tools make all the difference. Detroit Sponge delivers professional-grade supplies and the know-how you won't find anywhere else. From the latest tech to timeless classics, gear up for efficiency and a flawless finish, every time.
• •Headline: Wisdom in Every Aisle. Solutions for Every Pane. Body: Navigating the world of window cleaning supplies can be daunting. Lean on our decades of experience. The Detroit Sponge team, led by Mike Waroway, offers friendly guidance and practical solutions to ensure you have the perfect gear for any challenge. Call us or visit our showroom – we love talking tools!
• •Headline: Built on Tradition, Focused on Your Future. Body: Since 1938, Detroit Sponge has been dedicated to the success of window cleaners. We combine our heritage of quality and service with the latest industry innovations to support your growing business. Experience the Detroit Sponge difference: where expertise meets genuine care.