Brand Tone

Authentic & Classic, Professional & Skilled, Approachable & Welcoming, Community-Oriented, Detroit Proud

Brand Values

• •Quality Craftsmanship
• •Customer Experience
• •Tradition & Heritage
• •Community
• •Authenticity
• •Passion

Best Practices

• •Embrace "Detroit": Consistently weave in references to Detroit's heritage, spirit, and style. Use it as more than just a location – it’s part of the brand's identity.
• •Balance Classic and Modern: Use language that evokes traditional barbering ("old-school," "classic," "timeless") while also highlighting precision, skill, and contemporary styles.
• •Keep it Real and Approachable: Avoid overly corporate or stuffy language. Write in a friendly, straightforward, and confident manner that reflects the "laid-back vibe."
• •Focus on the Experience, Not Just the Service: Highlight the atmosphere, the community feel, and the feeling clients get, in addition to the quality of the haircuts and shaves.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," mention "master barbers," "classic techniques," "premium products," and the positive outcomes (e.g., "leave looking and feeling your best").

Social Perception

Generally perceived positively by customers and the local community as a reliable place for high-quality grooming services with a unique "old-school yet modern" atmosphere. Recognized as a successful local business that contributes to the Detroit and suburban community fabric.

Copy Examples

• •Headline: Classic Cuts, Detroit Soul. Body: Step into Detroit Barbers and step back to an era of timeless style, refined for today. More than a haircut, it's a tradition. Book your experience.
• •Headline: Your Style. Our Craft. Detroit Proud. Body: From a sharp fade to a classic hot shave, our master barbers deliver precision and a welcoming vibe. Experience the dedication that makes Detroit Barbers a cut above. Find your nearest shop.
• •Headline: More Than a Barbershop. It's a Detroit Thing. Body: We're built on quality cuts, good company, and a genuine Detroit spirit. Handpicked décor, a laid-back atmosphere, and barbers who love their craft. Come hang with us.
• •Headline: Old School Cool. Modern Precision. Body: At Detroit Barbers, we honor the art of classic barbering with a fresh approach. Get the look you want, in a place that feels like home. Quality grooming products available too!
• •Headline: Rooted in Detroit. Crafted for You. Body: Experience the difference passion makes. Our barbers are dedicated to providing superior service and a chill, inviting atmosphere. It's not just grooming, it's the Detroit Barbers way.