Brand Tone

Professional, Authoritative/Knowledgeable, Reliable/Trustworthy, Solution-Oriented, Slightly Formal but Accessible

Brand Values

• •Quality
• •Innovation
• •Competence
• •Security/Safety ("Trygghet")
• •Reliability
• •Customer Focus/Partnership
• •Integrity

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. In the security field, misunderstandings can have significant consequences. Explain technical terms when addressing a broader audience.
• •Emphasize Expertise and Experience: Consistently reference Detec's long history, certifications (like ISO 9001), and the specialized knowledge of the team to reinforce authority and trustworthiness.
• •Focus on Solutions and Benefits, Not Just Features: While technical specifications are important, always link them back to the core benefit for the customer – enhanced security, peace of mind, operational efficiency, etc.
• •Maintain Professionalism Across All Channels: Whether it's website copy, a LinkedIn update, or a Facebook post, the tone should remain professional and aligned with the company's image as a serious, reliable security provider.
• •Instill Confidence: Use language that reassures clients of Detec's capability to handle their security needs effectively. Words like "reliable," "proven," "expert," "comprehensive," and "secure" should be staples, backed by evidence (case studies, years in business, certifications).

Social Perception

Within the security industry and among B2B clients, Detec AS is likely perceived as an established, knowledgeable, and reliable supplier of advanced security solutions. Their long history and focus on quality contribute to this. Customers who have interacted with them (based on limited public reviews and Facebook comments) seem to appreciate their competence and the quality of their offerings. The perception is that of a specialist provider rather than a mass-market brand. Awareness among the general public is likely low, except for individuals or businesses specifically seeking advanced security solutions. They are not a consumer brand in the typical sense.

Copy Examples

• •Headline: Securing Your World, Engineered for Trust. Body: For over 30 years, Detec AS has delivered advanced security solutions. From CCTV to integrated access control, we provide the expertise and technology to protect what matters most. Tone: Professional, Trustworthy, Authoritative.
• •Headline: Innovative Security, Tailored to Your Needs. Body: Don't settle for one-size-fits-all. Detec AS offers customized camera surveillance, access control, and alarm systems, backed by expert project planning and software development. Secure your future, intelligently. Tone: Solution-Oriented, Innovative, Professional.
• •Headline: The Foundation of Security? Competence and Quality. Body: At Detec AS, our ISO 9001 certification is more than a badge – it's our commitment to excellence. Rely on our decades of experience and proven solutions for unwavering protection. Tone: Authoritative, Reliable, Quality-Focused.
• •Headline: Beyond Technology: Your Partner in Total Security. Body: We offer more than just products. Detec AS provides comprehensive security partnerships, from initial consultation and design to installation and ongoing support. Experience true peace of mind. Tone: Partnership-Oriented, Trustworthy, Solution-Oriented.
• •Headline: Future-Proof Your Security with Detec AS. Body: As a leading developer of security software and a provider of cutting-edge hardware, Detec AS ensures your safety systems are robust, scalable, and ready for tomorrow's challenges. Tone: Innovative, Authoritative, Professional.