Brand Tone

Sophisticated, Elegant, Minimalist, Aspirational, Knowledgeable, Curated, Neutral to Formal

Brand Values

• •Quality & Craftsmanship
• •Timeless Design & Aesthetics
• •Exclusivity & Curation
• •Attention to Detail
• •Inspiration & Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Details tone (e.g., sophisticated, minimalist, knowledgeable, aspirational, elegant). Provide examples of do's and don'ts for language, sentence structure, and word choice. This guide should be a reference for anyone creating content.
• •Prioritize Clarity and Conciseness: Reflect the minimalist aesthetic in the language. Avoid jargon where possible, or explain it subtly. Sentences should be well-crafted but not overly complex or verbose. The message should be clear and direct.
• •Emphasize Quality and Design Heritage: Consistently weave in mentions of materials, craftsmanship, designer provenance, and the timeless nature of the pieces. This reinforces the core values.
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the high-quality, elegant visuals used on the website and social media. The tone of the text should match the tone of the imagery. If the image is serene and minimalist, the copy should echo that.
• •Review and Refine Regularly: Periodically review all communications (website copy, social media posts, emails) to ensure they align with the established brand tone. Language evolves, and it's important to ensure consistency and continued relevance without losing the core identity. Train any new team members on these principles.

Social Perception

High-End & Premium, Stylish & Tasteful, Trustworthy (for quality), Niche & Specific, Knowledgeable & Authoritative

Copy Examples

• •Instagram Post (featuring a new lamp): Illuminate your space with the art of precision. The [Lamp Name] by [Designer/Brand], a study in minimalist form and ambient light. Discover the collection – link in bio. #detailsdk #designerlighting #scandinaviandesign #interiordesign #homedecor
• •Website Banner (for a new furniture collection): Timeless Silhouettes, Modern Living. Explore the new [Collection Name] – where craftsmanship meets enduring style. Curated for the discerning home. Shop Now. #detailsinteriors #luxuryfurniture #danishdesign #moderndesign
• •Email Newsletter Snippet (highlighting a specific designer): A Legacy of Detail: The Enduring Vision of [Designer Name]. At Details, we celebrate designers who transform the everyday into the extraordinary. Explore our curated selection of [Designer Name]'s iconic pieces and understand why true design is timeless. Read more on our journal / Shop the collection. #designbydetails #iconicdesign #mastercraftsmanship
• •Product Description (for a high-end vase): The [Vase Name] is more than a vessel; it's a sculptural statement. Crafted from [Material] by [Artisan/Brand], its subtle texture and refined lines capture the essence of considered design. A testament to the beauty found in every detail. Dimensions: H: Xcm W: Ycm. #detailsathome #homedecor #artisanaldesign #luxuryobjects
• •Social Media Story (series of images showcasing different accessory details): Image 1: Close up of a textured cushion. Text: The Substance of Style. Image 2: Detail of a beautifully crafted wooden joint on a chair. Text: Crafted to Endure. Image 3: Elegant glassware catching the light. Text: Elevate the Everyday. Final Image: Discover the Details that Define Your Space. #detailsdk #curatedliving #designinspiration