Brand Tone

Expert and Approachable Enthusiast, blending deep knowledge of car care science with a welcoming and direct-to-consumer feel.

Brand Values

• •Quality and Professionalism
• •Passion for Detailing
• •Customer-Centric Service
• •Community

Best Practices

• •Balance Expertise with Accessibility: Use precise, technical terms where necessary (e.g., "pH-neutral," "hydrophobic"), but always explain the benefit to the user (e.g., "safe for all surfaces," "water just slides off").
• •Speak from Enthusiast to Enthusiast: Use "you" and "we" to create a direct, personal connection. Frame the narrative around a shared passion for achieving the perfect finish.
• •Focus on Results and Benefits, Not Just Features: Instead of just saying "highly concentrated," say "highly concentrated, so a little goes a long way, saving you money." Show the "why" behind the product.
• •Maintain a Premium but Practical Voice: The products are high-quality, but they are tools for a job. The copy should be confident and polished but remain grounded, practical, and action-oriented.
• •Leverage Visual Storytelling: Ensure the copy complements the visual. For social media, keep text concise and let the product's performance in the video or image do the talking. Use captions to add context, ask questions, and encourage engagement.

Social Perception

Perceived as a trustworthy, knowledgeable, and comprehensive reliable and specialized supplier for serious car care hobbyists and professionals.

Copy Examples

• •Protection you can see. The deep gloss is just a bonus. Our Carnauba wax not only provides a mirror finish but also a robust shield against the elements. Ready for that perfect bead-up? #Detailing1 #CarCare #CarWax #ProfessionalDetailing #MadeInGermany
• •Your Workshop. Your Rules. Our Tools. From pH-neutral shampoos to professional polishing machines, Detailing1 has everything the true enthusiast needs. We stock the brands the pros trust because we're pros ourselves. Get free shipping on orders over €70. Shop the Pros' Choice
• •The universal genius for your vehicle. Koch-Chemie's 'Green Star' is the highly concentrated, phosphate- and solvent-free all-purpose cleaner you can rely on. Its enormous dirt and oil-carrying capacity is suitable for everything from engine bays to wheel arches and interior surfaces. The corrosion inhibitors ensure material compatibility on sensitive components. A must-have for professionals and serious enthusiasts.
• •Dirty Rims? 🤮 -> Magic! ✨ -> WOW! 😍 One product, zero effort. That's the power of a real rim cleaner. #detailing #carcleaning #oddlysatisfying #rimcleaner #autopflege
• •The Weekend Shine-Up Starts Now Hi [Customer Name], don't just wash your car, transform it. This weekend is the perfect opportunity to achieve that deep, long-lasting shine. To help you get there, we've put together a selection of our best-selling polishing and sealing products. Plus, discover the latest arrivals from CarPro. Discover Products