Brand Tone

Transformative, Empowering, and Science-backed

Brand Values

• •Transformation/Self-Improvement
• •Scientific Efficacy
• •Empowerment
• •Confidence
• •Radiance

Best Practices

• •Update all brand messaging to reflect the current skincare focus.
• •Clearly communicate the shift from fitness apparel to skincare.
• •Emphasize the 'Transformation/Self-Improvement' value in the context of skincare, focusing on improving one's skin and appearance.
• •Monitor and address any customer confusion arising from outdated information.
• •Use language that conveys a sense of scientific efficacy and self-care.

Social Perception

A brand that empowers individuals to improve their skin health through scientifically-backed skincare solutions, providing transformative results and a sense of self-confidence.

Copy Examples

• •"Unlock your skin's potential. Our scientifically formulated skincare solutions help you reveal a radiant, youthful complexion."
• •"Destroy Father Time, one wrinkle at a time. Our advanced formulas are designed to combat the signs of aging and restore your skin's natural beauty."
• •"Transform your skincare routine with our high-performance products. Experience the difference science can make."
• •"Empower your skin with the care it deserves. Our range of cleansers, serums, and moisturizers will leave you feeling confident and rejuvenated."
• •"Don't just cover up; transform. Our skincare solutions work at a cellular level to promote long-term skin health and radiance."