Brand Tone

Artistic & Sophisticated, Bold & Confident, Feminine & Empowered, Modern & Cosmopolitan

Brand Values

• •Artistic Expression
• •Singularity & Individuality
• •Quality Craftsmanship
• •Female Empowerment
• •Timelessness with a Twist
• •Joyful & Passionate

Best Practices

• •Embrace Artistic Language: Use vocabulary that evokes art, design, and craftsmanship (e.g., sculptural, graphic, palette, atelier, savoir-faire). Referencing specific art movements or artists can also align with the brand, as they already do with product names.
• •Maintain an Elevated yet Evocative Tone: Keep the language sophisticated and intelligent, but also passionate and inspiring. Avoid overly casual slang while still being engaging. Think Parisian chic in words.
• •Highlight Singularity and Uniqueness: Consistently emphasize what makes DESTREE different – the unique designs, the artistic vision, the offbeat yet timeless quality.
• •Visual Storytelling in Words: Since the brand is highly visual and art-inspired, the copy should paint a picture, using descriptive language that complements the aesthetic of the products.
• •Subtly Weave in Empowerment: While not overtly activist, the copy can reflect the confidence and strength associated with the brand's female-led identity and its vision for the modern woman.

Social Perception

Artsy and Unique, High-Quality, Statement-Making, Celebrity Endorsed, Aspiring Luxury

Copy Examples

• •Sculpted for the individual. Introducing the [Handbag Name] collection – where contemporary art meets Parisian savoir-faire. Discover your new icon.
• •More than a dress. It's a statement. The [Dress Name], an exploration of color, form, and fearless femininity. Wearable art for the modern muse.
• •Dare to be singular. Our [Accessory Name] in [Color] – a punctuation of art in your everyday.
• •DESTREE: Born from a passion for art, crafted with Parisian integrity. We design for women who curate their lives with the same boldness and creativity they bring to their style.
• •DESTREE | The Art of Distinction: New Arrivals Unveiled