Brand Tone

empowering, relatable, and candid

Brand Values

• •Empowerment and Self-Confidence
• •Authenticity and Vulnerability
• •Resilience and Strength
• •Inclusivity

Best Practices

• •Lead with Vulnerability
• •Use Inclusive and Empowering Language
• •Maintain a Conversational and Friendly Tone
• •Connect Products to the Mission
• •Engage with the Community

Social Perception

The social perception of Destello Shop is positive and aligned with its intended message. It is perceived as a small, personal brand with a strong, positive mission, driven by its founder's passion.

Copy Examples

• •Ready to feel unstoppable? Our new 'Goddess Dress' just dropped, and it's designed to make you shine with your own light. Because you are the main character of your story. ✨ #BeYou #ShineOn #DestelloShop
• •More than just clothes. It's a reminder that you are strong, you are beautiful, and you are enough. Welcome to your daily dose of sparkle. Welcome to Destello Shop.
• •Hey gorgeous, just a little note to say that you've got this. Whatever the week throws at you, remember to be yourself and shine bright. P.S. We've got something new we think you'll love. ὠ9
• •Your new armor for the everyday. This jacket isn't just about style; it's about feeling protected, confident, and ready to take on the world. Because you're a fighter, and you deserve to feel powerful. ὊAL
• •Tired of trying to fit in? At Destello Shop, we celebrate what makes you unique. Find pieces that let you be you, and shine with your own light. Free shipping to PR & USA. #DestelloTribe