Brand Tone

customer-centric, accessible, and fashion-conscious

Brand Values

• •Transparency
• •Customer-centricity
• •Reliability
• •Solidity/Durability
• •Competitiveness
• •Adhering to human values

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., "Friendly yet Professional," "Inspirational and Accessible," "Modern and Trustworthy") with examples of do's and don'ts. Ensure this is understood across all communication channels, especially the "destek" (support) platform.
• •Prioritize Empathy and Problem-Solving in Support Communications: For "destek.evmoda.com.tr," the tone must be consistently empathetic, understanding, and solution-oriented. Acknowledge customer frustrations promptly and clearly outline steps for resolution. This is crucial to counter the negative perceptions found in reviews.
• •Ensure Consistency Across All Touchpoints: The aspirational tone of marketing materials should not starkly contrast with the reality of customer support interactions. Train all customer-facing staff (online and in-store) to embody the brand's desired voice.
• •Be Transparent and Honest: If there are delays or issues, communicate proactively and honestly. While maintaining a positive brand image is important, glossing over genuine problems can further erode trust. The tone should reflect reliability, a stated brand value.
• •Listen and Adapt: Regularly monitor customer feedback (reviews, social media comments, support interactions) to understand how the brand's tone is being perceived. Be willing to adjust messaging and address recurring pain points to better align the intended tone with the actual customer experience.

Social Perception

Seen as a long-standing Turkish brand offering a wide variety of modern and stylish furniture at competitive prices with convenient services like nationwide delivery. They aim to be a one-stop shop for home furnishing needs. However, a significant number of customers have reported negative experiences, particularly concerning delivery issues and customer service.

Copy Examples

• •Evmoda: Where Your Dream Home Takes Shape. Discover furniture that blends style, comfort, and the latest trends, all within reach.
• •Beyond Furniture, We Deliver Joy. From design inspiration to seamless delivery, Evmoda is your partner in creating spaces you'll love.
• •Fashion for Your Home, Value for Your Life. Explore our newest collections and experience the Evmoda difference – quality craftsmanship, unbeatable prices.
• •Your Vision, Our Expertise. Let our free architectural service help you design the perfect setting. At Evmoda, your satisfaction is our foundation.
• •Building Homes, Crafting Memories for Over 25 Years. Trust Evmoda for furniture that’s as reliable and enduring as the moments you’ll share around it.