Brand Tone

Warm and Friendly, Passionate and Knowledgeable, Community-Oriented, Authentic and Culturally Rooted, Enthusiastic and Engaging

Brand Values

• •Aloha Spirit
• •Authenticity
• •Cultural Preservation
• •Customer Connection/Service
• •Passion for Craft
• •Community Building
• •Supporting Local

Best Practices

• •Embrace "Aloha": Consistently use warm, welcoming, and respectful language that embodies the spirit of aloha in all communications, from product descriptions to customer service interactions.
• •Share the Story: Weave in the passion for Hawaiian culture, the history of the fabrics/garments, and the shop's origins into your content. People connect with authenticity and stories.
• •Be a Knowledgeable Friend: Position the brand as a helpful and enthusiastic guide in the world of Hawaiian fabrics and vintage wear. Share tips, historical tidbits, and project ideas.
• •Engage Genuinely: Respond to comments and messages with the same warmth and personal touch you'd offer in person. Foster that community feeling online.
• •Visual Consistency: Ensure that the visuals (photos, videos) align with the warm, vibrant, and authentic feel of Hawaiian culture and the brand's products. High-quality, appealing imagery strengthens the tone.

Social Perception

Trusted Source for Vintage Hawaiian Wear, Knowledgeable and Passionate Owner, Curated and Quality Selection, Community Hub, Embracing Resurgence, Positive Online Engagement

Copy Examples

• •DeStash Hawaii: Spreading Aloha, One Stitch at a Time. Discover authentic vintage Hawaiian treasures and vibrant fabrics that tell a story.
• •Fell in love with this timeless beauty! This vintage [Designer Name, if known] mu'umu'u whispers tales of Hawaiian elegance. Each piece in our collection is handpicked with aloha, ready to find its new home. What stories will you create with it? #DeStashHawaii #VintageMuumuu #HawaiianHeritage #AlohaFashion
• •From Aunty Lei's hands to yours! ✨ Unboxing a new (to us!) collection of stunning Palaka prints. Perfect for your next quilt or that dream aloha shirt. What will you create? #HawaiianFabric #SupportLocalHI #SewAloha #FabricHaul
• •Feel the warmth of the islands in every yard. This beautiful [Fabric Type, e.g., Kona Cotton] features a classic [Pattern Description, e.g., hibiscus floral] print, perfect for bringing a touch of paradise to your quilting and sewing projects. Quality fabric chosen with care, shipped with aloha from our 'ohana to yours.
• •Ready to stitch some aloha? 🌺 Join Aunty Lei for our [Workshop Name] workshop! Learn [brief description of skill] in a fun, friendly space. All levels welcome! Spots are limited – sign up via the link in bio. #DeStashWorkshops #SewWithAloha #HawaiianCrafts #CommunitySewing