Brand Tone

Inspirational, Friendly, Chic, and Modern

Brand Values

• •Aesthetic Appeal and Design
• •Inspiration
• •Quality
• •Accessibility
• •Customer Engagement

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Dessa Store's tone (Inspirational, Friendly, Chic, Modern, Helpful), including approved vocabulary, phrases to use/avoid, and emoji guidelines. Share this with anyone creating content.
• •Focus on "Inspiration" and "Transformation": Consistently use words and phrases that evoke inspiration, transformation, beauty, and the joy of creating a stylish home. Connect products to the feelings or lifestyles they enable.
• •Maintain Visual-Verbal Synergy: Ensure the copy always complements the visual aesthetic. If the visuals are minimalist and chic, the language should be clear, concise, and elegant, avoiding overly casual slang or jargon that doesn't fit.
• •Engage Authentically: Continue to ask questions and respond to comments in a friendly and helpful manner. This reinforces the accessible and customer-oriented aspect of the brand. Use "we" to foster a sense of community and direct address ("you," "your home") to make it personal.
• •Regularly Review and Audit Content: Periodically check all communication channels (website, social media, emails) to ensure the tone and messaging are consistent and still accurately reflect the brand's values and goals. Adapt as the brand evolves, but maintain the core identity.

Social Perception

Trendy and reliable source for modern home decor in Colombia, particularly in Cali.

Copy Examples

• •✨ Reflect your style. ✨ Our new collection of mirrors has arrived to bring light and an inspiring touch to your favorite spaces. Which corner of your home would you transform? #DessaStore #HomeDecor #InspiringObjects #NewArrival
• •Dessa Store: Discover objects that inspire and transform your home into a haven of style and tranquility. Shop our curated collection.
• •Hello, beauty! 🌿 Imagine this ceramic vase adding a touch of chic to your living room. Simple, elegant, and so Dessa. Swipe up to make it yours! #DecorInspiration #HomeStyling #DessaVibes
• •Refresh Your Space: Inspiring Ideas for a Brighter Home This Season ✨ (Body Snippet): At Dessa Store, we believe every object in your home should tell a story and inspire joy. Explore our latest arrivals, handpicked to bring a modern and chic sensibility to your everyday living.
• •A little inspiration for your home, and a little gift from us! 🎁 Enjoy 15% off all planters this week. Let's make your spaces bloom! Use code BLOOM15 at checkout. #DessaStoreDecor #HomeInspo #LimitedOffer #InteriorDesign