Brand Tone

Empowering, Confident, Fashion-Forward, Chic, Exclusive

Brand Values

• •Authenticity: 'Se vestir é se Revelar' (getting dressed is revealing yourself).
• •Self-Expression & Confidence: Aims to elevate self-esteem through clothing that reflects power and confidence.
• •Quality & Exclusivity: Emphasizes attention to detail, impeccable quality, and not producing in large scale to maintain uniqueness.
• •Customer Connection: Addresses customers warmly ('Divas') and provides accessible support channels.
• •Sophistication & Good Taste: Aims to unite sophistication, authenticity, lightness, and good taste in their pieces.

Best Practices

• •Emphasize Authenticity and Self-Expression: Every piece of copy should tie back to the core values of revealing one's true self and using fashion as a tool for authentic expression.
• •Highlight Exclusivity and Quality: Subtly remind customers of the limited nature of collections and the attention to detail in craftsmanship, reinforcing the value and uniqueness of their purchase.
• •Use Empowering Language: Continue to address customers as 'Divas' and use language that promotes confidence, power, and feeling good about oneself.
• •Balance Fashion-Forward with Timelessness: Showcase how the brand blends classic and modern styles, appealing to both current trends and lasting elegance.
• •Personalize Customer Interactions: Maintain a friendly and accessible tone in all communications, encouraging customers to reach out via WhatsApp or email for support.

Social Perception

Positive, Empowering, Community-Oriented (for 'Divas'), Appreciation for Style

Copy Examples

• •Step into your power, Diva! ✨ Our new collection is designed to unleash your inner goddess and make you feel unstoppable. #DespertareCompany #ConfidenceBoost
• •Exclusivity meets elegance. Discover limited-edition pieces crafted with impeccable quality and attention to detail. Because you deserve nothing less. #DespertareCompany #LimitedEdition
• •Se vestir é se Revelar. Embrace your authenticity and express your true self with our curated collection. Fashion is your voice. #DespertareCompany #Authenticity
• •Unite sophistication, authenticity, lightness, and good taste. Our pieces are designed for the modern woman who appreciates timeless style with a fashion-forward edge. #DespertareCompany #Chic
• •Lindaaa, divaaa 😍. Thanks for sharing your style with us, can't wait to see you shining.