Brand Tone

Authentic, Heartfelt, and Premium. The communication uses words like "love," "care," "homemade," and "family project" to create a warm, personal, and trustworthy voice, connecting emotionally. Products are described as "high gastronomic quality" and "delicatessen," positioning the brand in a high-end market, offering a gourmet experience rooted in Galician culinary heritage.

Brand Values

• •Quality & Craftsmanship: Commitment to high-quality, natural, and locally-sourced ingredients prepared using traditional, artisanal methods.
• •Tradition & Origin: Deep value and promotion of Galician roots, presenting products as authentic expressions of Galician culture and 'sabores de toda la vida.'
• •Family & Heart: Portrayal as a small family project, reflected in personal and caring customer service.
• •Honesty & Natural Purity: Emphasis on the absence of preservatives and additives, highlighting the natural and honest quality of the food.

Best Practices

• •Always Tell the Story: Every piece of copy is an opportunity to reinforce the brand's origin, using phrases like "From our kitchen in Galicia," "A family recipe," or "Inspired by the flavors of the Camino de Santiago."
• •Use Warm and Evocative Language: Employ words that evoke feelings of home, comfort, and care (e.g., "heartfelt," "lovingly prepared," "slow-simmered," "authentic") to maintain the personal, heartfelt aspect of the brand voice.
• •Highlight the 'Why' Behind the 'What': Sell the value behind the product. Instead of "Artisan Preserves," write "Artisan Preserves, made without additives so you can enjoy pure, natural flavor." This reinforces core values like honesty.
• •Speak from the "Family": Use a collective, personal voice ("we," "our," "us") to create a direct connection with the audience, making the brand feel like a group of people, not a faceless company. Address the customer directly as "you."
• •Be Consistently Premium: Ensure that the quality of the language matches the quality of the product. Use refined, descriptive adjectives and maintain a polished, professional tone in all communications to uphold the gourmet perception.

Social Perception

The brand is perceived as a purveyor of high-quality, authentic Galician food. Customers appreciate the 'homemade' feel and rich, traditional flavors that evoke nostalgia and comfort. The association with the rural resort adds aspirational quality and trustworthiness. Overall, it is seen as a premium, trustworthy family brand that delivers a genuine taste of Galicia.

Copy Examples

• •Slow-cooked, handcrafted, and sealed with our family's love for Galicia. Our artisanal preserves are made the traditional way, with no shortcuts and no additives. Just the pure, honest flavor of our land, ready to be enjoyed at your table. Discover the taste of home. #VilaSenVento #GalicianFood #Artisanal
• •It all started in our family's rural kitchen in the heart of Galicia. Guests at our restaurant fell in love with our recipes and wanted to take a piece of Vila Sen Vento home. So, we created La Despensa. The same tradition, the same care, the same unforgettable flavors, delivered to you. #GourmetPreserves #FamilyTradition
• •Elevate Your Everyday Meals. Transform a simple plate of pasta or a slice of toast into a gourmet experience. Our premium, all-natural ingredients and time-honored recipes bring authentic Galician flavor to your kitchen, effortlessly.
• •A taste of our family's kitchen, just for you. As part of the Vila Sen Vento family, we want to share our newest seasonal creation first with you: handmade fig and walnut jam. Made with fruit from our own trees. Limited batch available – order yours before it's gone.
• •Our 'Marmelada de Fresa, Albariño y Hierbabuena' is summer in a jar. We combine sweet, sun-ripened strawberries with a splash of crisp Galician Albariño wine and a hint of fresh mint. The result is a vibrant, aromatic jam that’s perfect on scones, with cheese, or swirled into yogurt.