Brand Tone

Inclusive and Welcoming, Empowering and Body Positive, Friendly and Relatable, Bold and Rebellious, Authentic and Transparent

Brand Values

• •Inclusivity
• •Comfort and Quality
• •Ethical Practices and Sustainability
• •Community-Led
• •Accessibility and Affordability
• •Self-Expression and Joy

Best Practices

• •Always Prioritize Inclusive Language: Use gender-neutral terms where appropriate and ensure all messaging reflects that Snag is for everyone, across all sizes, shapes, abilities, and identities. Avoid language that could alienate any group.
• •Embrace Authenticity and Relatability: Speak like a friend, not a corporation. Use real customer stories and testimonials. Acknowledge imperfections if necessary, and maintain transparency.
• •Maintain an Empowering and Positive Voice: Focus on how the products make people feel – confident, comfortable, happy, and free to be themselves. Frame copy around solutions and positive outcomes.
• •Inject Personality and (Appropriate) Rebellion: Don't be afraid to be bold and challenge norms, reflecting the "fashion patriarchy" stance. Use humor and a slightly informal tone where fitting, particularly on social media.
• •Show, Don't Just Tell, Your Values: Integrate mentions of ethical production, sustainability, and community focus naturally into product descriptions, social media posts, and "about us" sections, reinforcing these core principles consistently.

Social Perception

Highly Positive among Target Audience, Champion of Inclusivity, Authentic and Customer-Focused, Some Criticism, Fun and Vibrant

Copy Examples

• •Tired of tights that lie about their size? So were we. Snag Tights: For every body, every mood, every single day. #RealFit #SnagTheLook
• •Dear Fashion Rules, consider yourselves officially broken. Wear the brights, rock the patterns, feel amazing. Your size? Perfect. Your style? Yours. #WhyTheSnagNot #FashionFreedom
• •Comfort that actually includes you. Quality that lasts. Colors that pop. This isn't just a pair of tights, it's a revolution for your wardrobe. Join the Snagglers. #ClothesThatFit #BodyPositivity
• •From boardroom to dance floor, in sizes that finally get it right. Stop the sag, ditch the dig. Experience the Snag difference – designed by people who get it, for people who deserve better. #SnagRevolution #EthicalFashion
• •Life's too short for boring, ill-fitting clothes. Unleash your awesome with Snag. We make the tights; you make the statement. #ExpressYourself #InclusiveStyle