Brand Tone

helpful, informative, and focused on well-being. Also customer-oriented and approachable

Brand Values

• •Wellness and Health: Promoting movement, better posture, and overall well-being in work and study environments.
• •Ergonomics and Productivity: Providing solutions that enhance comfort and efficiency.
• •Quality and Durability: Offering well-constructed and long-lasting products.
• •Customer Satisfaction: Ensuring a positive customer experience through product quality and support.
• •Ease of Use: Designing products that are easy to assemble and operate.

Best Practices

• •Focus on Benefits, Not Just Features: While mentioning technical aspects like gas springs is good, always tie them back to user benefits like "effortless adjustment" or "smooth transitions."
• •Use Clear, Accessible Language: Avoid overly technical jargon. The language should be informative but easy for anyone to understand, reflecting the brand's helpful nature.
• •Emphasize Wellness and Health Outcomes: Consistently link the products to improved posture, reduced pain, increased energy, and overall well-being. This reinforces the core brand value.
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner in the customer's journey towards a healthier work style. Phrases like "We're here to help you find..." or "Invest in your well-being" can achieve this.
• •Incorporate Trust-Building Elements: Mentioning aspects like being a family-owned business, the 2-year warranty, risk-free trials, and positive customer testimonials can reinforce credibility and approachability.

Social Perception

Generally, customers perceive DeskRiser as a provider of sturdy and effective ergonomic solutions, particularly standing desk converters. The brand is often seen as offering good value for money. Many users report positive impacts on their physical comfort, such as reduced back pain. While largely positive, some criticisms exist regarding specific design features like keyboard tray ergonomics or adjustment mechanisms on certain models.

Copy Examples

• •Headline: Elevate Your Workday, Effortlessly. Body: Tired of slouching and discomfort? The DeskRiser Classic transforms your existing desk into a dynamic sit-stand workstation in seconds. Experience the ahealth benefits and boosted productivity that come with a more active workday. Ships fully assembled, so you can stand up for your health, right out of the box!
• •Headline: Finally, a Standing Desk That Understands You. Body: Whether you're 5'4" or 6'4", our range of DeskRisers offers the perfect ergonomic fit. With smooth hydraulic lifts and spacious surfaces, find your ideal standing height and say goodbye to workday aches. Because wellness at work shouldn't be one-size-fits-all.
• •Headline: More Movement, More You. Body: At DeskRiser, we believe healthier outcomes start with movement. Our standing desk converters make it easy to switch between sitting and standing throughout your day, improving blood flow and keeping you energized. Invest in your well-being, one stand at a time.
• •Headline: Built Strong, Designed for Your Comfort. Body: Experience the DeskRiser difference: robust construction, thoughtful design, and a commitment to your ergonomic well-being. Our standing desks are built to last and engineered for a seamless transition between sitting and standing. Plus, enjoy peace of mind with our 2-year warranty.
• •Headline: From Box to Bliss in Minutes. Body: Why wait to improve your workspace? Many of our DeskRiser models arrive fully assembled, ready to revolutionize the way you work. Enjoy a sturdier, more comfortable, and healthier workday, faster than you thought possible.