Brand Tone

Innovative and Tech-Forward, Confident and Solution-Oriented, Benefit-Driven and Direct, Enthusiastic (on TikTok)

Brand Values

• •Portability and Convenience: Designing lightweight, slim, and easy-to-use "plug & play" devices for people on the move.
• •High Performance and Visual Excellence: Delivering sharp, bright, and color-accurate displays (primarily the 4K option).
• •Versatility and Universal Compatibility: Ensuring the monitor works seamlessly with a wide range of devices (laptops, smartphones, gaming consoles) for diverse applications.
• •Productivity Enhancement: Providing tools that help users work more efficiently, whether as a second screen or a primary interface for mobile devices.
• •Innovation: Striving to consolidate multiple functionalities into a single, streamlined device.

Best Practices

• •Focus on "Ultimate Portability & Performance": Consistently highlight the combination of high-end features (4K, bright display, touch) with the ease of transport and use. Use strong, active verbs and confident language.
• •Emphasize Versatility and Solutions: Showcase how Desklab solves multiple user needs across work, gaming, and creative tasks. Frame the product as an indispensable tool rather than just an accessory.
• •Maintain a Tech-Savvy but Accessible Voice: Use clear, concise language that explains technical benefits without overwhelming jargon. Assume an audience that appreciates technology and innovation.
• •Be Direct and Benefit-Oriented: Lead with the advantages for the user. Explain *how* Desklab improves their experience (e.g., "work more efficiently," "game with clarity," "design with precision").
• •Acknowledge and Evolve (Subtly if needed): While not dwelling on past issues, current messaging should reflect a mature product. Implicitly, the copy should convey reliability and quality to build trust, subtly countering any lingering negative perceptions from early launch phases by focusing on current product strengths and positive user experiences.

Social Perception

Mixed: Positive perception for high-resolution, bright, and portable touchscreen enhancing productivity and entertainment. Negative perception due to Kickstarter issues: delivery delays, communication problems, initial product quality, cost, and accessory expenses.

Copy Examples

• •Headline: Unleash Your Productivity: The 4K Portable Touchscreen That Travels With You. Body: Stop compromising. Desklab delivers stunning 4K visuals and intuitive touch control in an ultra-slim package. Plug, play, and perform – wherever you are.
• •Headline: Your Office, Unplugged. Your Entertainment, Upgraded. Body: Experience true versatility. From seamless second-screen productivity to immersive 4K gaming on the go, Desklab transforms any device, anywhere.
• •Headline: Ditch the Dongles. Embrace the Brilliance. Body: Desklab isn't just a monitor; it's your all-in-one portable workstation. Crystal-clear 4K, effortless connectivity, and the power to do more, with less.
• •Headline: See More. Do More. Carry Less. Body: Elevate your workflow and your play. Desklab’s lightweight 4K touchscreen monitor delivers expansive, vibrant visuals without weighing you down.
• •Headline: The Future of Portable Displays is Here. And It’s Touchable. Body: Interact with your digital world like never before. Desklab combines breathtaking 4K clarity with ultra-responsive touch for ultimate control and creativity.