Brand Tone

helpful, practical, and quality-focused

Brand Values

• •Easy Choice
• •Great Quality Standard
• •Guidance & Inspiration
• •Transparency
• •Affordability
• •Value for money
• •Sustainability

Best Practices

• •Develop Clear Guidelines: Create a simple style guide outlining the desired tone, key messaging points, and even words to use or avoid. This ensures everyone writing for the brand is on the same page.
• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for everyone to understand, avoiding overly technical jargon unless specifically addressing a technical audience.
• •Focus on Customer Benefits: Frame product descriptions and marketing copy around how Deskit's products help the customer achieve their goals (e.g., "perfectly finished laminated sheet," "professional and long-lasting finish").
• •Maintain a Helpful and Approachable Demeanor: Whether in website copy, social media interactions, or customer service emails, ensure the tone is always supportive and willing to assist.
• •Be Consistent Across All Channels: The tone used on the website should align with the tone on social media, in email communications, and on any third-party retail sites to build brand recognition and trust.

Social Perception

reliable for providing essential office and school supplies, positive perception of quality and value for money

Copy Examples

• •Headline: "Flawless Finishes, Effortlessly Achieved. Discover Deskit Laminating."
• •Social Media Post: "Tackling a new school term or a big office project? Keep your important documents pristine with Deskit's durable laminating pouches. Quality you can trust, prices you'll love! #Deskit #OfficeSupplies #LaminatingMadeEasy"
• •Product Description Snippet: "Engineered for clarity and built to last, our premium laminating pouches ensure your presentations and projects always look their best. Experience the Deskit difference – perfect results, every time."
• •Email Subject Line: "Unlock Your Creativity with Deskit's Easy Laminating Solutions!"
• •Website Banner: "Your Partner for a Professional Presentation. Shop Deskit Laminators & Pouches Today."