Brand Tone

Professional, expert, reassuring, friendly, and customer-focused, emphasizing family spirit and happiness.

Brand Values

• •Innovation and Technology
• •Quality and Durability
• •Eco-Responsibility
• •Family and Accessibility
• •Expertise and Service

Best Practices

• •Always communicate from a position of authority and knowledge. Use phrases like "official supplier," "engineered for," and "expert-approved" to reinforce that Desjoyaux Direct is the definitive source for their pool care.
• •Don't just sell chlorine; sell "crystal-clear water," "safe swimming," and "effortless maintenance." Connect every product to a core brand value, such as innovation (less maintenance) or quality (better results).
• •Pool chemistry can be intimidating. Use clear, simple, and reassuring language. Offer guidance and support, reinforcing that the brand is a helpful partner in the customer's pool ownership journey.
• •Avoid overly casual slang or aggressive sales tactics. The tone should match the premium quality of the parent brand. Keep the language clean, professional, and benefit-driven.
• •Consistently, but subtly, remind the customer that these products are from the same trusted brand that builds world-class pools. This leverages the strong reputation of Desjoyaux Pools to sell the products of Desjoyaux Direct.

Social Perception

Perceived as a high-end, innovative, and desirable pool brand, representing a long-term investment in quality and lifestyle. Customers are generally satisfied with the final product and its low-maintenance features, though maintenance/parts are perceived as expensive and service quality can vary by dealership.

Copy Examples

• •The Official Formula for a Perfect Pool. Keep your Desjoyaux pool in pristine condition with the only chemicals engineered specifically for our unique systems. Our premium-grade solutions ensure crystal-clear water with less product, giving you more time to simply enjoy the swim.
• •More moments like this, less time on maintenance. That's the Desjoyaux promise. Our advanced pipe-free filtration and premium water treatments mean your family's happiness is always the main focus. #DesjoyauxLife #PoolPerfection #FamilyFirst
• •This is what simple, sustainable pool care looks like. Our washable filter bags save water, reduce waste, and keep your pool sparkling. Efficiency is built-in. Find yours at Desjoyaux Direct. #PoolCare #EcoFriendly #Desjoyaux
• •Is Your Pool Ready for the Weekend? Hello [Customer Name], ensure your weekend is all splash and no stress. Stock up on our fast-acting shock and pH balancers from Desjoyaux Direct. As the official UK supplier, we guarantee the quality your pool deserves. Order by 2 pm for next-day delivery.
• •Fast-Acting Shock for Unbeatable Clarity. Restore your pool's sparkle instantly. Our high-concentration chlorine shock granules are designed for powerful results, eliminating contaminants and ensuring a safe, brilliant swim. Ideal for weekly maintenance or reopening your pool for the season. Trust the experts at Desjoyaux Direct.