Brand Tone

Friendly and Approachable, Encouraging and Supportive, Positive and Uplifting, Informative and Transparent, Playful

Brand Values

• •Health and Wellness
• •Natural Ingredients
• •Simplicity
• •Quality and Efficacy
• •Sustainability
• •Taste and Enjoyment
• •Innovation

Best Practices

• •Embrace "Friendly Support": Always write as if you're a knowledgeable, encouraging friend who wants the best for the reader. Use supportive and positive language. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Prioritize "Simple & Accessible": Communicate that wellness doesn't have to be difficult or restrictive. Highlight the ease of incorporating Desinchá into daily routines. Use clear, concise language.
• •Infuse "Natural & Transparent": Consistently mention the natural ingredients and be open about what's in the products (and what's not, like sugar or gluten, where applicable). This builds trust and aligns with the core value of naturalness.
• •Maintain an "Uplifting & Positive Outlook": Focus on the positive outcomes of using the products – feeling good, energized, relaxed, and "fabulous." Even when addressing issues like bloating, frame it around the solution and relief.
• •Subtly Weave in "Playfulness & Origin": Where appropriate, use lighthearted wordplay (like "beau-tea-ful") or a friendly greeting like "Olá!" to add personality and remind customers of the brand's warm, Brazilian-inspired roots. This shouldn't overpower the core message of wellness but can make the brand more memorable and relatable.

Social Perception

Effective for Debloating and Wellness, High-Quality, Natural Product, Trendy and Influencer-Approved, Good Taste for a Health Tea, Premium/Slightly Pricey, Expanding Lifestyle Brand, Brazilian Origin with Global Aspiration

Copy Examples

• •Headline: Start Your Day the Beau-tea-ful Way! Body: Feeling sluggish? Our Desinchá blend is your friendly nudge towards a lighter, brighter you. Packed with 8 natural herbs, it’s your first simple step to feeling fabulous. Sip, smile, and debloat! #DesinchaWellness #HealthyHabitsMadeEasy
• •Headline: Wellness Shouldn't Be Complicated. We Keep it Simple. Body: At Desinchá, we believe feeling good is for everyone. That's why we craft our teas with 100% natural ingredients, a sprinkle of Brazilian sunshine, and a whole lot of love. Join our community and let's make health a happy habit, together! #SimplyDesincha #NaturalWellness
• •Headline: Your Daily Dose of Deliciously Healthy! Body: Who said healthy can't be heavenly? Our expertly blended teas and coffees are here to prove them wrong. From an energizing morning kick to a calming nighttime ritual, we’re here to support your well-being, one tasty sip at a time. #TasteTheWellness #DesinchaLife
• •Headline: More Than Just Tea, It's a Lifestyle. Body: Embrace small habits that make a big difference. Desinchá is your partner in crafting a life full of energy, balance, and joy. Discover our natural blends and see how simple (and delicious!) your wellness journey can be. #DesinchaJourney #LiveWell
• •Headline: From Brazil, With Wellness in Mind. Body: Olá! We’re Desinchá, and our mission is simple: to bring you the best of nature, crafted with care, to support your healthy lifestyle. Our planet-friendly promise? Natural ingredients, sustainable practices, and a tree planted for every product sold. Feel good, inside and out. #DesinchaPlanet #WellnessFromNature