Brand Tone

friendly, personal, passionate, approachable, professional, confident

Brand Values

• •Authenticity
• •Quality
• •Accessibility
• •Modernity
• •Inclusivity

Best Practices

• •Tell a Story: Every piece of copy should echo the brand's origin story. Whether it's a caption or a product description, weaving in the narrative of celebrating Indian craftsmanship in a modern world reinforces the brand's purpose.
• •Emphasize "Comfortable Luxury": Consistently use language that balances the premium quality of the fabrics with the comfort and ease of wear. Words like "soft," "breathable," "effortless," and "everyday" should be staples.
• •Maintain a Personal and Approachable Tone: Address the customer directly and use a warm, friendly voice, especially on social media and in emails. This reflects the personal touch established by the founders.
• •Highlight the "Why," Not Just the "What": Instead of just listing features, explain the benefits. For instance, instead of saying "100% Cotton," say "Crafted from 100% breathable cotton to keep you cool and comfortable all day long."
• •Be Inclusive in Your Language: Ensure that the copy speaks to women of all body types and lifestyles. Use empowering and positive language that makes everyone feel seen and celebrated, reinforcing the brand's commitment to inclusivity.

Social Perception

trustworthy, relatable, passionate about its mission, the go-to brand for stylish and comfortable Indian-inspired casual wear, fostering a community around embracing 'desi girl' identity in a modern context

Copy Examples

• •Effortless style, rooted in tradition. Our new hand-block printed short kurti is crafted from the softest cotton to keep you comfortable from your morning coffee to your evening unwind. It's not just a kurti; it's a piece of art you can live in. #DesiHart #EverydayElegance
• •Redefine Your Everyday. Discover our latest collection of handcrafted tops and kurtis, where contemporary design meets timeless Indian craftsmanship. Made for the woman who does it all, with style and comfort. Shop now and find your new favorite.
• •Remember that feeling of finding the perfect top? We've got more of that waiting for you. As a part of our family, we wanted you to be the first to know about our new arrivals. Handcrafted with love and the finest fabrics, just for you. Come, rediscover comfort with Desi Hart.
• •Tired of choosing between style and comfort? At Desi Hart, we believe you deserve both. We create modern, handcrafted Indian wear that feels as good as it looks. Made with premium fabrics and designed to fit every body type, our clothes are made for your life. Experience the difference.
• •Meet the shirt that will take you from boardroom to brunch. Tailored from breathable linen, this relaxed-fit shirt offers a chic silhouette without compromising on comfort. The subtle traditional motifs on the cuffs add a touch of heritage to its modern design. Pair it with trousers for a professional look or with your favorite jeans for a casual day out.