Brand Tone

Inspiring & Uplifting, Stylish & Design-Conscious, Playful & Witty (in some collections), Approachable & Friendly, Quality-Focused

Brand Values

• •Great Design
• •Exceptional Quality
• •Attention to Detail
• •Inspiration & Creativity
• •Functionality
• •Sustainability & Eco-Friendliness
• •Wellness & Mindfulness
• •Individuality & Self-Expression
• •Positivity & Joy

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone attributes (e.g., inspiring, witty, sophisticated), vocabulary (words to use/avoid), and grammatical style. Share this with everyone creating content.
• •Always Emphasize Quality and Design: Whether it's a playful or a more serious product, consistently weave in mentions of thoughtful design, attention to detail, and premium materials to reinforce core brand values.
• •Balance Aspiration with Attainability: While inspiring creativity and a beautiful lifestyle, ensure the tone remains approachable and relatable, reflecting that these tools are for everyone's everyday life.
• •Tailor to the Platform, but Maintain Core Identity: While the style might be slightly different on Instagram versus a product description, the underlying inspiring, stylish, and quality-focused voice should remain consistent.
• •Incorporate User-Generated Content and Language (Authentically): Pay attention to how customers describe the products (e.g., "classy," "Target find") and subtly incorporate this authentic enthusiasm where appropriate, while still guiding the narrative with the established brand voice.

Social Perception

Positive: Customers generally perceive DesignWorks Ink as a brand that offers high-quality, stylish, and aesthetically pleasing stationery. Trendy & Desirable: The "Target finds" phenomenon on TikTok suggests their products are seen as desirable and on-trend, particularly among younger demographics. Good Value: While not a budget brand, the quality and design are often seen as justifying the price point. Giftable: The attractive designs and quality make their products popular gift items. Reliable for Journaling: Reviewers and users appreciate the paper quality for writing and journaling. Appreciation for Eco-Conscious Efforts: Their use of sustainable materials and practices is noted and likely appreciated by a segment of their customer base.

Copy Examples

• •Unlock the next chapter. Our new collection of journals is crafted for your thoughts, dreams, and everyday brilliance. Discover exquisite design and pages that welcome your unique story. #DesignWorksInk #JournalYourJourney
• •Plan your world, beautifully. With thoughtfully designed layouts and premium paper, our planners are more than just schedules – they're your partners in making every day count. #StylishOrganization #PlannerLove
• •Write beautifully, live consciously. Our latest stationery is crafted with soy-based inks and recycled paper, because inspiring creativity shouldn't cost the Earth. #SustainableStyle #EcoFriendlyLiving
• •A little sass, a lot of style. Our 'Vintage Sass' collection brings a playful edge to your desk. For those moments when your stationery needs to say it all. 😉 #SassyStationery #DeskGoals
• •From fleeting thoughts to grand plans, DesignWorks Ink elevates the everyday. Experience the delight of quality craftsmanship and inspired design in every piece. Find your perfect match. #InspiredLiving #QualityStationery