Brand Tone

Inspirational and Curated, Friendly and Approachable, Passionate and Enthusiastic, Modern and Stylish

Brand Values

• •Love for Design and Quality
• •Curation
• •Support for Local and Sustainable Practices
• •Transparency and Fairness
• •Community Engagement
• •Customer Inspiration and Experience

Best Practices

• •Always Lead with Passion and Inspiration: Infuse copy with genuine enthusiasm for design. Use evocative language that sparks imagination and helps customers envision products in their own spaces. (e.g., "transform your everyday," "create your sanctuary").
• •Emphasize Curation and Quality: Remind customers that products are handpicked or represent high standards of design and craftsmanship. Use terms like "curated selection," "timeless classic," "expertly crafted."
• •Maintain a Friendly and Personal Connection: Address the customer directly and warmly (even in English, a welcoming tone can be achieved). Share the "why" behind the brand – the people and the passion.
• •Highlight Local Roots and Sustainability When Relevant: Weave in the story of local Weimar production and sustainable choices for relevant products, as this is a key differentiator and value.
• •Be Visually Consistent with Verbal Tone: Ensure that the style of photography and visual presentation on all platforms aligns with the sophisticated, clean, yet warm and inspiring tone of the written copy. The words should match the pictures.

Social Perception

High-Quality and Unique Products, Trusted Retailer, Inspirational Source for Home Decor, Locally Rooted with Wider Appeal, Good (though sometimes inconsistent) Customer Service

Copy Examples

• •Instagram Post (New Product Arrival): "Fall in love with your space, all over again. ✨ Introducing the [Product Name] – a masterpiece of [mention key design element, e.g., Scandinavian simplicity, local craftsmanship]. Curated with passion, designed to inspire. Discover how it can transform your home. #DesignWeLove #HomeInspo #NewCollection #[BrandName]"
• •Website Homepage Banner: "Your Home, Beautifully Curated. At DesignWe.Love, we passionately select timeless design classics and contemporary treasures to help you create a space you truly adore. Explore our latest arrivals and local Weimar designs."
• •Facebook Ad (Promoting Local Collection): "Crafted in Weimar, Loved Everywhere. ❤️ Discover the DesignWe.Love collection – thoughtfully designed and locally made accessories that bring sustainable style and unique character to your home. Support local artisans, embrace beautiful design. Shop now! #MadeInWeimar #SupportLocal #SustainableDesign"
• •Email Newsletter Snippet (Weekly Inspiration): "Hello [Customer Name], ready for your weekly dose of design inspiration? This week, we're exploring [Theme, e.g., the art of cozy living, bringing nature indoors] with handpicked favorites from our collection. Let us help you find the perfect pieces to tell your home's story. Your friends at DesignWe.Love."
• •Product Description Opening (for a curated item): "We knew this [Product Type, e.g., vase, chair] was special from the moment we saw it. The [Specific feature, e.g., elegant lines of the Raawii Strøm Collection, the handcrafted detail of our Weimar pottery] embody everything DesignWe.Love stands for: exceptional design, lasting quality, and a touch of pure joy for your home."