Brand Tone

Sophisticated & Elegant, Inspiring & Aspirational, Curated & Artistic, Welcoming & Passionate, Knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Aesthetic Excellence & Elevated Design
• •Curation & Uniqueness
• •Support for Artistry
• •Customer Inspiration & Transformation
• •Creating Atmosphere

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key attributes of your tone (Sophisticated, Inspiring, Curated, Welcoming, Knowledgeable) with specific vocabulary choices (e.g., use "elevated," "artisanal," "bespoke," "curated" instead of common adjectives) and examples of what to do and what to avoid.
• •Emphasize Storytelling: Share the narratives behind the artists, the craftsmanship of the pieces, or the inspiration for a collection. This adds depth and resonates with the brand's artistic and curated nature.
• •Use Evocative and Sensory Language: Appeal to the desire for beauty and comfort by using descriptive words that paint a picture and evoke feelings associated with a well-designed and artful home.
• •Ensure Visual and Verbal Alignment: The sophistication and elegance conveyed in the copy must be consistently reflected in the high-quality photography and overall visual presentation on the website and social media.
• •Educate and Inspire, Don't Just Sell: Position copy to offer insights, ideas, and inspiration. Focus on how products and art can enhance a customer's life and home environment, reinforcing the value of "elevated design" and transforming a "house to a home".

Social Perception

A High-End, Boutique Retailer, A Source of Design Inspiration, A Destination for Unique and Curated Finds, A Reputable Art Source, A Tasteful and Stylish Brand

Copy Examples

• •Immerse your space in emotion. This captivating new original by [Artist's Name] masterfully blends [mention technique/style, e.g., 'bold textures with subtle hues'] to evoke [mention feeling, e.g., 'a sense of serene contemplation']. Discover art that resonates. Now available at Design Supply Shop.
• •At Design Supply Shop, we believe home is a canvas for life's finest moments. Our curated collection of art, furniture, and decor is meticulously chosen to inspire elevated living and help you craft a narrative of personal style. Explore the art of home with us.
• •Timeless design, destined to become an heirloom. The [Product Name] combines [mention materials/craftsmanship, e.g., 'hand-turned mahogany with luxurious velvet upholstery'], offering both unparalleled comfort and sophisticated presence. Elevate your interiors with Design Supply Shop.
• •Beyond a showroom, an experience in design. Wander through our Pepper Place gallery, discover unique, hand-selected pieces, and let our passion for beautiful interiors inspire your own. We're here to help you transform your house into a home. Visit Design Supply Shop today.
• •Your journey to an inspired home begins here. Explore Design Supply Shop online for a curated selection of distinctive art, furniture, and decor, hand-picked to bring sophistication and warmth to your living spaces. New treasures added weekly.