Brand Tone

Professional and Trustworthy, Caring and Supportive, Informative and Educational, Established and Reliable, Accessible Science

Brand Values

• •Quality
• •Science-Based Efficacy
• •Customer Well-being
• •Trust and Transparency
• •Heritage and Experience

Best Practices

• •Lead with Heritage and Trust: Consistently incorporate phrases like "Since 1979," "Family-Owned," and "Trusted by Practitioners" in bios, product descriptions, and about sections to immediately establish credibility and experience.
• •Translate Science into Customer Benefits: While "science-based" is a key descriptor, always connect scientific backing to tangible benefits for the customer (e.g., "science-based formula for enhanced energy and vitality").
• •Maintain a Supportive and Positive Voice: Frame messaging around helping customers achieve their best health. Use encouraging and empathetic language, especially when discussing health concerns or product solutions.
• •Prioritize Clarity and Transparency: Ensure all product information, including ingredients and usage, is clear, easy to understand, and readily accessible. Be open about manufacturing standards (e.g., cGMP certification).
• •Be Consistent Across All Channels: Whether it's a website banner, a Facebook post, an Instagram caption, or an email newsletter, the core tone (professional, trustworthy, caring, established, informative) and values (quality, science, customer well-being, heritage) should be consistently reflected.

Social Perception

Highly Positive, Effective and High-Quality Products, Reputable and Trustworthy Company, Good Customer Service

Copy Examples

• •Bio-Design Supplements: Nurturing Your Well-being with Science-Backed Formulas Since 1979.
• •Experience the Bio-Design difference with our [Product Name]. Crafted with high-purity ingredients and over 45 years of expertise, it's designed to help you achieve your wellness goals. #BioDesignSupplements #HealthyLiving #QualitySupplements
• •For generations, our family at Bio-Design Supplements has been committed to one thing: your health. Discover our legacy of quality and care in every bottle. Learn more about our journey since 1979.
• •At Bio-Design Supplements, we understand that quality matters. That's why our [Product Name] is formulated with scientifically researched ingredients and manufactured in a cGMP certified facility, ensuring you receive a life-enhancing supplement you can trust.
• •🌿 Bio-Design Supplements | Since 1979 ✨ Family-owned & committed to science-based, high-quality nutritional support. Helping you feel and be your best. 👇 Shop Now