Brand Tone

Aspirational yet Accessible, Curated and Knowledgeable, Friendly and Welcoming, Professional and Solution-Oriented

Brand Values

• •Quality
• •Aesthetics and Design
• •Customer Focus/Personalization
• •Sustainability/Local Support
• •Woman-Owned
• •Trustworthiness and Support

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational yet accessible, curated, knowledgeable, friendly, welcoming) with examples of do's and don'ts for language, specific word choices, and sentence structure.
• •Focus on Curated Quality: Consistently use words that evoke craftsmanship, careful selection, and lasting value (e.g., handpicked, artisanal, timeless, quality, thoughtfully chosen).
• •Emphasize the In-Store Experience: Since it's a physical store, use inviting language that encourages visits, highlights the pleasure of browsing, and conveys a welcoming atmosphere. Talk about the discovery and inspiration found within the store.
• •Balance Aspiration with Accessibility: While showcasing high-end items, also feature unique gifts and smaller décor pieces to show a range. Use inclusive language that makes everyone feel like they can find something special.
• •Be Authentic and Passionate: Let the genuine love for design and quality shine through. Share stories behind products or artisans when possible (especially for Locally Made Products) to build connection.

Social Perception

As a Purveyor of Quality Home Goods, Helpful and Transformative, Community-Focused

Copy Examples

• •Headline: Elevate Your Everyday. Discover Curated Home Décor in Pound Ridge. Body: Step into Design Solutions and find handpicked treasures that transform a house into your home. From statement furniture to unique, locally-made gifts, quality and beauty await. Visit us on Westchester Avenue!
• •Headline: The Art of Living, Beautifully. Body: At Design Solutions, we believe your space should reflect your story. Explore our collection of eco-friendly furniture, exquisite linens, and contemporary décor, thoughtfully chosen to inspire.
• •Headline: Find Your Next Favorite Thing. Body: More than just a store, Design Solutions is a discovery. Uncover unique gifts, charming books, and the perfect piece to complete your room. Quality craftsmanship and timeless style, right here in Pound Ridge.
• •Social Media Post (with image of a styled room): Caption: Dreaming of a refresh? Our latest arrivals of [Product Category, e.g., artisanal ceramics/velvet cushions] bring warmth and character to any corner. Visit us this week and let our curated collections inspire your next design adventure! #DesignSolutionsNY #PoundRidgeShopping #HomeInspo #CuratedLiving
• •Email Subject: A Little Luxury for Your Home Awaits at Design Solutions. Body: Dear [Customer Name], Since 1995, Design Solutions has been Pound Ridge's destination for quality furniture and home décor. Explore our new arrivals and timeless classics, all chosen to bring lasting beauty and function to your space. We look forward to welcoming you!