Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Supportive, Faith-Driven, Sales-Oriented and Direct, Hard-working and Dedicated

Brand Values

• •Customer Focus/Service
• •Quality Products
• •Faith
• •Community
• •Entrepreneurial Spirit & Support
• •Hard Work and Dedication
• •Affordability/Value

Best Practices

• •Stay Authentic and Personal: Use "I" and "we" (especially when Erica Bond is the voice). Share personal insights or excitement, just like in the TikTok videos. Keep the language friendly, using colloquialisms like "y'all" where appropriate, but maintain professionalism.
• •Incorporate Faith Naturally (Where Appropriate): If relevant to the product or a specific message (like a holiday or a themed collection), weave in faith-based language or sentiments in an uplifting and inclusive way. This aligns with the "Christian business Owner" identity.
• •Emphasize Value and Support: Regularly highlight how the products help customers (e.g., save time, enhance their products, grow their business). Frame sales and deals as opportunities for customers to stock up and save, reinforcing the supportive partner aspect.
• •Use Clear Calls to Action: Be direct about what you want the audience to do (e.g., "Shop the site," "Check out our new collection," "Grab this deal"). This matches their current effective strategy.
• •Maintain Enthusiasm and Positivity: Keep the tone upbeat and encouraging. Celebrate customer successes (if known) and convey genuine passion for the products and the crafting community. Use emojis to add personality and visual appeal, mirroring social media engagement.

Social Perception

Positive, Supportive of Small Businesses/Crafters, Reliable Vendor, Engaging and Personal, Faith-Aligned Community

Copy Examples

• •Hey y'all, crafter-preneurs! ✨ Ready to take your designs to the next level? Our vibrant DTF transfers are here to make your creations POP! Easy to press, amazing quality, and made with love. Let us help you shine! Shop the latest drops on our site! #DesignSistersAndBlanks #DTFTransfers #CraftyBusiness #SupportSmall
• •Feeling blessed and inspired! 🙏 Our new collection of Christian-themed screen prints has just landed. Perfect for sharing your faith through your beautiful apparel. Check them out on the website and let your light shine! ✨ #FaithBasedBusiness #ChristianApparel #ScreenPrints #DesignSisters
• •It's Wild Out Wednesday! 🎉 Grab your favorite screen prints for just .50 CENTS! Yes, you read that right! Stock up and save big – your biz (and your wallet) will thank you! 😉 Shop now before they're gone! designsistersandblanks.com #WildOutWednesday #ScreenPrintDeal #CraftOnABudget #TShirtBusiness
• •STICKER anD SLAY! ✨ Our UV DTF cup wraps are game-changers, y'all! No heat press needed, just peel, stick, and watch the magic happen. Perfect for personalizing tumblers, mugs, and more. What will you create? Show us your masterpieces! #UVDTF #CupWraps #CustomGifts #NoHeatNeeded #DesignSistersBlanks
• •Burning the midnight oil (and the heat press! 🔥) to get your amazing orders out! We see your creativity and we're SO honored to be a small part of your biz journey. Thank you for trusting Design Sisters and Blanks. We're cheering you on every step of the way! #SmallBizLove #CraftCommunity #BehindTheScenes #YourSuccessIsOurSuccess