Brand Tone

Inspirational, Heartfelt, and Authentic

Brand Values

• •Empowerment
• •Creativity and Craftsmanship
• •Inclusion and Awareness
• •Community

Best Practices

• •Always Lead with the "Why": Every piece of copy should connect back to the brand's core mission. Whether it's a product description or a social media post, remind the audience that they are supporting an inspiring artist and a powerful cause.
• •Use Empowering and Positive Language: Frame the narrative around ability, talent, creativity, and inspiration. Avoid language that portrays disability as a limitation.
• •Maintain the Authentic, Personal Voice: Continue sharing updates from Siri's life and journey. Writing from a personal perspective (e.g., as her mother) builds a strong, heartfelt connection that big brands cannot replicate.
• •Highlight Craftsmanship and Quality: While the story is key, the product is the proof. Use descriptive words to emphasize the quality of materials, the intricate details, and the care that goes into making each item.
• •Engage the Community as Supporters, Not Just Customers: Use inclusive language like "Join Siri's journey," "Be a part of our story," and "Thank you for your support." This makes customers feel vested in the brand's success beyond the transaction.

Social Perception

The brand is perceived as an inspiration, offering high-quality artisan products, and operating as a socially conscious business. Customers feel they are supporting a meaningful cause and a talented individual.

Copy Examples

• •Handcrafted happiness! ✨ Each pair of our new Summer Beach earrings is designed and made with love and incredible focus by Siri. Wear a piece of sunshine and support a story of talent and creativity. Tap to shop and carry a little inspiration with you!
• •This is not just jewelry. It’s a story of passion. A story of ability. A story of inspiration. My name is Siri, and I have autism. Making beautiful things is my superpower. Discover my creations at Designs By Siri and wear a piece that truly means something.
• •Celebrate Creativity. Champion Ability. This Autism Awareness Month, every purchase from Designs By Siri empowers a talented artist and helps change the conversation around autism. Shop with purpose.
• •The Art of Inspiration. Find beautiful, handcrafted jewelry by Siri, an artist who proves that talent knows no bounds. Perfect for a meaningful gift.
• •Hi [Customer Name], We're so grateful to have you as part of our community. This week, Siri has been busy creating a new collection of coasters, pouring her heart into every single one! (You can see her in action on our Facebook!). Your support helps her continue to do what she loves. Thank you for being on this journey with us. See the new collection here!