Brand Tone

personal, passionate, and welcoming

Brand Values

• •Creativity & Passion
• •Cultural Heritage
• •Authenticity & Handcraftsmanship

Best Practices

• •Always Use "I" and "My": Maintain the personal, first-person narrative established by the founder. Phrases like "My name is Yvonne," "I make the items," and "my homemade crafts" build a direct connection with the audience.
• •Highlight the "Handmade" Aspect: Consistently emphasize that products are "hand-painted," "hand-burned," or "homemade." This reinforces the brand's core value of craftsmanship and justifies the limited stock.
• •Incorporate Cultural Elements Authentically: Continue to use Spanish words or culturally relevant phrases that feel natural to the brand, such as "Bienvenidos" and product names that honor your Latin heritage. This strengthens the niche appeal and brand story.
• •Be Transparent and Humble: Maintain the honest tone about being a small-scale creator. Phrases like "please have some patience with me as I learn" and "I make items as time allows" build trust and manage customer expectations.
• •Focus on Passion, Not Just Product: Frame the products as a result of a personal passion or a "peaceful hobby." This storytelling approach makes the brand more relatable and less transactional, encouraging a community of supporters rather than just customers.

Social Perception

The brand is perceived as a small, artist-led business offering unique, handcrafted goods. The direct-from-the-artist model and the personal narrative likely foster a sense of trust and support from customers. While specific customer reviews are not widely available in the search results, the brand's participation in a local Women's Vendor Market suggests a positive standing within its community. The products, such as hand-painted Mexican hats, are positioned within a niche market of artisan goods.

Copy Examples

• •Bringing a little bit of my garden to you with these new hand-painted floral totes! 🌸 Each one is painted with love and is waiting to be a part of your story. Since these are all handmade by me, they e very limited! Tap the link in bio to shop before they e gone. #DesignsbyEvo #HandmadeWithLove #FloralArt
• •Inspired by the vibrant colors of my culture. ✨ From 'Como la Flor' totes to 'Bichota Season' hats, carry a piece of art that celebrates our heritage. All items are hand-painted by me, Evo! Limited collection available now. Shop here: [Link] #LatinaOwned #HechoAMano #DesignsbyEvo
• •More than just a design. It's a passion. Welcome to DesignsbyEvo, where every piece is a handmade creation from my heart to your hands. Discover the collection.
• •Hi everyone, I'm Evo! I'm the hands and heart behind every piece you see here. Painting started as my peaceful escape, and I'm so grateful I get to share it with all of you. Your support for my small business means the world. Thank you for being here! 🙏 #ArtistBehindTheArt #SmallBusinessJourney
• •So excited to be at the [Event Name] this weekend! Come say hi and see all the new hand-burned hats and painted notebooks in person. I can't wait to meet you all! Your support for local artists makes events like these possible. See you there! #LocalMarket #ShopSmall #CommunityLove