Tono de Marca

Professional, Artisanal, and Trustworthy, balancing sophistication and expertise with a personal, welcoming touch to communicate high-end quality achieved through personal dedication and master craftsmanship.

Valores de Marca

• •Craftsmanship & Quality
• •Personalization & Collaboration
• •Experience & Expertise
• •Trust & Integrity

Mejores Prácticas

• •Always foreground the decades of experience, GIA credentials, and mastery of the craft. Use confident and precise language when describing techniques and materials.
• •Use collaborative words like "together," "partnership," "conversation," and "your vision" to reinforce that the client is central to the process. This builds trust and differentiates from mass-market luxury.
• •Whether in a portfolio, a social media post, or a blog, focus on the narrative. Talk about the client's inspiration or the journey of a repurposed heirloom. This elevates the product from an object to a meaningful totem.
• •Use words that evoke quality and artistry, such as "artisanal," "bespoke," "meticulous," "heirloom," and "masterpiece." Avoid overly casual slang or corporate jargon to maintain the high-end, personal feel.
• •Regularly integrate customer quotes into marketing materials (with permission). Their words about feeling like "family" or being "blown away" by the craftsmanship are powerful, authentic endorsements that perfectly capture the brand's blend of professionalism and personal care.

Percepción Social

Customers perceive Designs by DaVal as highly skilled, patient, knowledgeable, and capable of producing exceptional, one-of-a-kind pieces. They are seen as trusted partners in a creative process, though this overwhelmingly positive perception is currently limited to their direct clientele due to a lack of broader online presence.

Ejemplos de Copy

• •Beyond Jewelry. Wearable Art, Crafted for You. At Designs by DaVal, we unite decades of master craftsmanship with your personal story. From custom engagement rings to reimagined family heirlooms, we work with you to create something truly one-of-a-kind. Discover the art of personal expression.
• •75 Years of Combined Artistry in Every Detail. Meet Dave and Valerie, the hands and hearts behind Designs by DaVal. We are GIA-trained jewelers who believe that the finest jewelry is born from a partnership between artisan and client. Our passion is transforming precious metals and stones into a timeless reflection of your vision.
• •Some stories are too personal for words alone. This is why we craft them into wearable art. We had the honor of working with a client to design this custom sapphire and diamond ring, turning a cherished idea into a breathtaking reality. What story can we help you tell? #CustomJewelry #Handcrafted #IthacaNY #ArtisanJewelry #DesignsByDaVal
• •Subject: Give Your Old Jewelry a New Beginning. Do you have a sentimental piece of jewelry hiding in a drawer? A ring that's no longer your style, or a pendant passed down through generations? Before you let it gather dust, let us show you its potential. Our jewelry repurposing service honors the past while designing for your future. Let’s create your next heirloom together.
• •Your Vision, Our Expertise. A True Collaboration. The custom design process at Designs by DaVal is a conversation. It begins with your inspiration—a sketch, a photo, a feeling. We then apply our technical skill and artistic eye, guiding you through every choice of stone and metal, ensuring the final piece is not just what you wanted, but more than you imagined.