Brand Tone

Creative, Passionate, Community-focused, and Approachable, often expressed through informal language and direct interaction.

Brand Values

• •Originality and Artistry
• •Quality and Craftsmanship
• •Cultural Connection
• •Small Business Spirit

Best Practices

• •Finalize and publish an "About Us" page on the website. This is the most critical step to solidify brand identity, share your values, and create an emotional connection with customers who may not follow you on social media.
• •Continue using a first-person narrative ("I designed," "My goal is") and addressing the customer directly ("You will love," "For your collection"). This maintains the personal, creator-to-customer relationship that is central to the brand.
• •Ensure that every product description includes a phrase emphasizing the unique nature of the design, such as "original artwork," "designed in-house," or "exclusive Alexis Designs creation."
• •Encourage customers to share photos using a specific hashtag. Featuring these posts on social media and the website will reinforce the community value and provide authentic social proof.
• •Whether writing a quick TikTok caption, a formal shipping notification, or a product description, the tone should remain friendly, passionate, and appreciative. Avoid corporate jargon and keep the language authentic to the creator's personality.

Social Perception

Highly positive, portraying it as a coveted creator brand perceived as exclusive and in-demand with products frequently selling out. The brand is viewed as authentic due to the creator's direct involvement and is a hub for a community of fans.

Copy Examples

• •Art You Can Carry: The "Enchanted Rose" Glass Tumbler. Inspired by classic fairy tales, this 16oz glass can isn't just a cup—it's a piece of art designed and crafted by me. Featuring a vibrant, high-quality UV DTF wrap that won’t peel or fade, it’s perfect for bringing a little magic to your daily iced coffee. Each tumbler comes with a sustainable bamboo lid and reusable straw. Thank you for supporting my dream and choosing handmade!
• •They’re here! ✨ I’ve poured my heart into these new hand-painted 'Cosmic Dream' ears, and I'm so excited to finally share them with you all! Every pair is crafted by hand in my studio. This design is super limited, and the drop goes live on the site this Friday at 6 PM PST. Thank you for all your love and support—I can't wait to see you wearing them! #disneyears #handpainted #smallbusiness #disneyfashion
• •More Than Merchandise. It's a Passion. Original designs for fans, by a fan. Shop the latest drop.
• •It’s Official… The Wait is Over! 🔥 Our most-requested collection is finally back in stock. Be the first to get yours before they’re gone again.
• •Hi, I'm Alexis! What started as a passion for art and pop culture in my small studio has grown into a community I'm grateful for every single day. Here, every design is an original, created and crafted with care by me. My goal is to make things that help you celebrate your favorite characters, music, and moments. When you shop at Alexis Designs, you're not just buying a product—you're supporting a dream and joining a family of fans. Thank you for being here.