Brand Tone

Friendly and Approachable, Creative and Celebratory, Helpful and Customer-Focused, Proudly Handmade/Artisanal

Brand Values

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration of Special Moments
• •Attention to Detail

Best Practices

• •Focus on "You" and "Your": Address the customer directly, making the copy feel personal and centered around their needs and desires for unique items (e.g., "making *your* Designs100," "Express *your* style").
• •Use Positive and Evocative Language: Incorporate words that convey joy, celebration, quality, and uniqueness (e.g., "beautiful," "perfect," "cherished," "stunning," "unique," "handcrafted").
• •Highlight the Handmade/Personalized Aspect: Consistently remind customers that items are made-to-order and can be tailored to them. This reinforces the value of craftsmanship and individuality.
• •Maintain a Helpful and Accessible Voice: Ensure that information about products, the ordering process, and customer service is clear, easy to understand, and friendly. Be responsive and open in communications, as reflected in their Etsy interactions.
• •Showcase, Don't Just Tell: Use customer testimonials and user-generated content (with permission) in marketing materials. Real-life examples of how others have loved and used Designs100 products can powerfully convey the brand's values and the positive perception it holds.

Social Perception

Highly Positive Customer Experiences, Reliable and Responsive, Creator of Cherished Items, Good Value

Copy Examples

• •Welcome little one with a gift as unique as they are! Our handcrafted baby keepsakes are personalized with love, creating treasured memories for years to come. Explore the collection and make their arrival extra special.
• •Your dream day, beautifully signed. From elegant welcome signs to charming cake toppers, our personalized acrylic designs add that perfect touch to your celebration. Let's create something unforgettable together!
• •Wear your story! ✨ Design your own unique tee, hoodie, or tracksuit with our easy custom clothing service. Perfect for gifts, groups, or just expressing your awesome self. Handmade with care, just for you.
• •At Designs100, we're all about those perfect little details. Each personalized gift is crafted with care in our studio, ensuring it's exactly what you wished for. Got a question? We're here to help make your design dreams a reality!
• •Sparkle and shine! ✨ Our custom acrylic cake charms are the perfect finishing touch for any celebration. What will you celebrate next? #Designs100 #PersonalisedGifts #CakeTopper #HandmadeWithLove #CelebrationTime