Brand Tone

Professional, Expert/Authoritative, Quality-focused, Supportive/Helpful

Brand Values

• •Quality: Providing professional, high-end equipment is a core tenet.
• •Expertise & Innovation: Staying at the forefront of industry changes and introducing new technologies and products. They were among the first to introduce silicone baking moulds and polycarbonate chocolate moulds to North America.
• •Customer Service: Offering a personal touch, responsive service, and going the extra mile to meet and exceed customer expectations.
• •Comprehensive Selection: Offering a vast range of tools and equipment to meet diverse professional needs.
• •Reliability & Trust: Building a reputation as a trusted supplier in the industry for over 20 years.

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality, tone (e.g., Professional, Expert, Innovative, Supportive), key messaging points, and even words to use and avoid. Share this with everyone who creates content.
• •Know Your Audience: Understand that the primary audience is professional pastry chefs, chocolatiers, and bakers. Use industry-specific terminology where appropriate, but ensure clarity. The copy should speak to their needs for quality, efficiency, and innovation.
• •Focus on Benefits and Solutions: While highlighting product features is important, always connect them back to how they benefit the professional (e.g., "increase your productivity," "flawless results," "durability for demanding kitchens").
• •Maintain Professionalism Across All Channels: Whether it's a website product description, a social media post, or an email newsletter, the tone should remain consistently professional, knowledgeable, and focused on quality.
• •Review and Edit for Consistency: Regularly review content to ensure it aligns with the established brand tone and values. Implement an editing process that specifically checks for voice and tone consistency.

Social Perception

Design & Realisation is perceived as a specialized, professional supplier for the pastry, chocolate, and baking industries. They aim to be seen as the go-to source for high-quality, innovative tools and equipment. Their longevity and stated leadership position suggest a solid reputation within their niche professional community.

Copy Examples

• •Headline: Elevate Your Craft: Professional Tools for the Discerning Pastry Chef. Body: Since 1989, Design & Realisation has been the trusted partner for chocolatiers and pastry experts. Discover our curated selection of high-performance equipment, engineered for precision and durability. Boost your productivity and perfect your creations with the industry's best. Shop now at dr.ca.
• •Headline: Innovation in Every Mold. Perfection in Every Pastry. Body: Unleash your creativity with our cutting-edge silicone molds and polycarbonate chocolate forms. Design & Realisation brings you the latest advancements in pastry technology, ensuring flawless results and exceptional detail. Explore the collection professionals rely on.
• •Headline: The Foundation of Fine Confectionery: Quality You Can Trust. Body: Your artistry deserves the finest tools. At Design & Realisation, we meticulously source and manufacture equipment that meets the rigorous demands of professional kitchens. From tempering machines to intricate decorating tools, build your legacy with us. Visit dr.ca.
• •Headline: More Than Just Supplies: A Partnership in Pastry Excellence. Body: With over 30 years of expertise, Design & Realisation offers more than just equipment. Our knowledgeable team is here to provide solutions that enhance your efficiency and elevate the quality of your products. Experience the DR difference.
• •Headline: Your Vision, Realised. Precision Tools for Exquisite Results. Body: Transform your culinary visions into reality with Design & Realisation's comprehensive range of pastry and chocolate tools. Engineered for professionals who demand the best. Explore our extensive catalogue at dr.ca and equip your passion.